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USA Today: Past, Present, And Future

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USA Today has been able to differentiate itself and stay away from the commodity status of most news sources. Commoditization is to “render a good or service widely available and interchangeable with one provided by another company” (Merriam-Webster, 2017, Para. 1). Commoditization is everywhere and it is basically results of major markets lacking any differentiation between products and services (Ferrell & Hartline, 2014). When products and services are similar customers will only care about price. One reason why the USA Today has been able to differentiate itself and stay away from the commodity status of most new sources is because it has the free availability online that makes itself different from competitors, and the list doesn't stop

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