USA Today Vs. Today

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

The internet is our modern source for news media; the importance of the newspaper has not only declined, it is in a sense, obsolete. We now turn to the internet for opinions, news, and entertainment. Even though the way in which we consume information (PBS) has changed, the importance of an unrestricted and watchful media has not changed. (Magleby, Light, & Nemacheck, 2010)

The history of journalism in the United States has spanned from the first colonist crossing the Atlantic Ocean to today’s mass media. Even before we were a country we had printers and journalists writing and printing stories for the people. Looking back, we can divide journalism history into different time periods and see how news reporting developed over time. Some of these time periods include the Colonial Period which spanned from when the first Pilgrims came to America in the mid 1600’s till the 1760’s. Other periods include the Revolution period which picked up from the colonial period till the early 1780’s. The period of Westward Expansion lasted from the 1800 to the 1830’s, then there was the Civil War Period which spanned from the 1840’s till the 1860’s. Finally, the Interpretative Period which lasted from 1930’s and continues to today. Looking back at these time periods we can see what was considered “news” and what was “newsworthy”, the dominate issues of the periods, and how far we have come as a society from those issues.

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

An example of USA Today’s relevance in the marketplace was in 1998 when the NBA had a lockout and players refused to play and USA Today used this scenario to modify their newspaper (Stoldt, Smetana & Miller,

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

The New York Times, as well as every other newspaper and magazine around the world, is struggling to find the best way to transition from traditional print to the digital space while still maintaining a profitable business. The current solution for the largest local metropolitan newspaper in the United States is a paywall, which requires readers of online content to pay for a digital subscription in order to have access to the site after a fixed monthly allowance of 20 articles. However, this pay metered method has been tried by the most popular American newspaper website before and the question is whether or not this strategy can help The Times evolve

The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and

This research has been conducted due to the fact that some researchers have claimed that “journalism is dying” whilst others have argued that “journalism is not dying but is simply evolving” (Blatchford: 2014). This has been a much contested debate triggered by the decline of news circulation from traditional news sources i.e. newspapers, television and radio together with the technological advances of the internet and social media (Cub Reporters: 2010). This has raised many questions and firstly, this dissertation will assess whether the rise of social media has led to the decline of news circulation from traditional news sources. Secondly, this paper will look at what the advantages and disadvantages of using social media as a news distributor are for professional journalists and the general public. Lastly, this study aims to investigate

The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The

In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news

To wholly have a grasp on how this new founded approach to journalism has changed alongside technology—as well as understanding the dangers such openness brings forth—one has to understand what exactly those changes are. Primarily, those that are writing for the sake of offering information have, whether willingly or not, fed into the usage of social media as it has become a centralized method of distribution that is relatively inescapable with the current times. As such those framing the news for the masses find an authentic avenue to stay in contact via social media that has benefits ranging from, “its extraordinary newsgathering potential; its potential as a new tool to engage the audience; and as a way of distributing our news” (Eltringham, 2012), all of which are deeply different from the presentation of reporting that occurred during earlier eras. Days of strongly structured instances of journalism that could not travel with such speed have been replaced as, “social media has trashed many of the foundations on