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Uber Enters Tomibia Case

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As Uber enters Portland, there would be two stakeholders Uber would want to consider: shoppers and bicyclists. As a shopper, they would similar interest as potential customers, tourist, or pedestrians. Where Uber could provide them a more convenient way for them to travel to their next destination. Presenting the confirmation bias, if the shoppers shopped a lot, it would be irritating to use public transportation where they need to watch out from crowds or carry the merchants around. With Uber, shoppers can be driven to their destination without any difficulties. However, they would have safety concerns with the service provided by Uber. Presenting the experience bias and confirmation bias, there is numerous news of how Uber drivers are

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