Uber Executive Summary

With its great success in Singapore, a GPS based system like the iCall seemed like the perfect fit for Taiwan Taxi. The company had plans of expanding its membership to 20,000 and believed the iCall would help it achieve this goal. Unfortunately, the iCall did not bring the success that Taiwan Taxi hoped it would which left management questioning why the system worked so well in one country and not the other. The answer to this lies in the cultural differences and a lack of understanding of the Taiwan labor force that is currently working in the taxi industry. In order to successfully implement the iCall in Taiwan, management needs to tie value to the system in order to gain support from its employees and the

“It’s a simple experience and a much more pleasant way to get a ride than stepping onto a busy street and waving at oncoming traffic” (Stone, 2014, p. 53). It is convenient for both the employee and customer to arrange a ride, which makes Uber preferable. Additionally, the employees of Uber are given more benefits than the employees of taxi companies. For example, Uber issues an iPhone with the Uber software, free gear to secure it to their windshield and an hour of orientation (Stone, 2014, p. 52). It is this simplicity that appeals to people seeking employment. They are also using a platform that is accessible to many of their customers, because, as of 2015, “64% of American adults now own a smartphone of some kind” (Smith, 2015). Since their focus is on luxury, innovation, and results, they have transformed the public transportation system in their favor.

Uber’s use of dynamic pricing strategy has caused uproar and has been very controversial because they charge higher premium rate during high volume days like New Year’s, Thanksgiving, St. Patrick’s Day or Halloween and during severe weather conditions. According to Uber’s website, “Uber rates increase to ensure reliability when demand cannot be met by the number of drivers on the road. Our goal is to be as reliable as possible in connecting you with a driver whenever you need one. At times of high demand, the number of drivers we can connect you with becomes limited. As a result, prices increase to encourage more drivers to become available.”

* Complete all housing design and renovation projects no more than 8% over the established baseline cost or schedule

Uber Technologies Inc. is a transportation company within a mobile application that has revolutionized the way that people travel in different countries and cities all around

Whether one is in New York City, Singapore, Taiwan, or nearly any other large area, there is always a need for the taxi cab industry. One can make a fortune through what seem like simple operations involving picking up a person in a vehicle, transporting them to their requested destination, doing so and collecting the money. Managing a business in this industry is not easy, however, and careful coordination combined with proper technology and planning is necessary to stay ahead of one’s competitors. In Singapore, Comfort Taxi handled this challenge wonderfully, whereas Taiwan’s Taiwan Taxi company did not. Through detailed analysis, the reasons for this occurrence become clear.

Obviously you want to drive when there is a high demand from riders. Certain times of day are going to have higher demand. Learning what time to take people to work, or pick them up, or drive them to the bar will help you maximize Uber earnings.

The use of ride-sharing applications has become a popular choice to travel from one destination to another. In the past, cities were dominated by the use of taxis as a means of ride choice. As technology and society has evolved, ride-share applications such as Lyft have become a dominating choice for travel. After completing a PEST and SWOT analysis, Lyft can analyze how to proceed going forward to continue its growth and success.

The   course   packet   and   the   textbook   Operations   Strategy:   Principles   and   Practice   by   J.   A.  Van  Mieghem.     Other  textbooks  that  can  give  complementary  viewpoints  on  operations  strategy:     1. Operations  Strategy:  Competing  in  the  21st  Century.    S.  L.  Beckman  and  D.  B.   Rosenfield.  McGraw-­‐‑Hill,  2007.   2. Operations,  Strategy,  and  Technology:  Pursuing  the  competitive  edge.  R.  Hayes,   G.  Pisano,  D.  Upton  and  S.  Wheelwright.  Wiley,  2005.   3. Operations  Strategy  by  Slack  and  Lewis.    Prentice  Hall,  2003.   4. Manufacturing  Strategy  by  Hill.    Irwin  McGraw-­‐‑Hill,  2000.     Other  business  books  that  may  be  of  interest  to  students  taking  this  course:     1. Supply  Chain  Management:  Strategy,  Planning  and  Operations  by  Chopra  and   Meindl.    Prentice  Hall.   2. Clock  Speed  by  Charles  H.  Fine   3. Mass  Customization

If the demand from these customers’ change, then Uber will be forced to evolve to retain the customer segment, while adapting to the new segment. According to Anne Freier, in her article “Uber usage statistics and revenue” on Business of Apps, Uber currently offers their service to sixty countries, have eight million users, and give over one million rides daily.1 By offering more specialized rides Uber is trying to gain a larger market share and customize the experience to their customers. They are continuing to expand

Uber Technologies Incorporated launched in 2009 by Travis Kalanick and Garrett Camp. Since then, the company has expanded into an estimated net worth of $6 billion. Today, Uber has become a recognized global household name. With its mobile application, any person who has a smartphone can join the ride-sharing services. Uber is currently servicing in over 60 counties and 404 cities worldwide. Everyone loves the convenience of on-demand hauling services with just a click on their smartphone. However, does this hype worth risking your safety?

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.

We live in a technology driven world, almost everyone own a smartphone today. Uber and its competitors are allowing us to use an app on our smartphone to call for a cab. When a rider request a ride, the app gives you an estimated time of when the driver will arrive. It also calculates the fare and take the money out of your account. Whoever came up with the Uber idea is genius. Uber is beneficial to both the riders and the drivers. Uber created jobs for a lot of individuals, also for people who has a job but want to make extra money can drive Uber. The riders get high quality service for a fair price. In addition, the Uber app is easy to use and to understand. Increasing the amount of cars on the road results in faster pickup time which is

Uber is a global transportation technology company operating in more than 600 cities worldwide. It is a ridesharing service that can be accessed only though a mobile application. The company claims to provide the “easiest way” to get anywhere and anytime you want at low-cost (Uber.com, 2017). Uber is one of the pioneers in the shared economy that has been very successful so far to attract and retain customers, both drivers and riders, despite protests and legal issues.

Uber is a technology company which provides transportation solutions to its customers by seamlessly connecting riders to drivers via their mobile app. The company was founded in March 2009 by Travis Kalanick who is currently serving as the CEO of UBER and Garrett Camp. The company is headquartered San Francisco, California. The company currently operates in 65 countries and serves customers in 351 major cities around the world . Uber’s current year revenue is expected to close to $10 billion with expected growths of 300% in the upcoming couple of years . During the course of this paper, we will be performing a competitive analysis of Uber using various frameworks like the STEEP analysis, Porter’s five forces analysis, RBV and SWOT analysis.