External Analysis of the UK Biscuit Market 1.1 Definition *and Growth *of the* UK Biscuit* Market Figure A: {draw:frame} Source: Data Monitor (2008, (a)) Furthermore, Mintel (2009, (a)) states how sales within the industry grew by 12.4% between 2007 and 2009, with both sweet and non-sweet biscuits contributing to theses impressive figures. Indeed, they also point out that the UK biscuit market is worth around £2.1 billion, so there is continuing evidence to suggest that the industry is consistently growing. *1.2 – Key Drivers of* the UK Biscuit Market Healthy eating is also an important issue for children because of the alarmingly high levels of obesity. Many schools have now banned vending machines and chocolate products …show more content…
Therefore, it is clear that there is a strong rivalry between firms in the market. 1.3.2 – SWOT Analysis A full SWOT analysis can be found in appendix 9, which brings together the findings of the report’s secondary research. 1.4 – Primary Research 1.4.1 - Definition of the research problem Further research was required to add further value to the understanding of the UK biscuit market. A greater understanding of buyer’s behaviour is needed, and this will help to identify the segments that exist within the market. 1.4.2 - Information required Who buys? By identifying the key roles within the buying decision, this will help create a greater understanding of a typical buying process in the UK biscuit market. Appendix 11 demonstrates the different roles involved in the buying process. What are their choice criteria? The various attributes a customer uses when evaluating products are known as choice criteria. It is a consumer’s choice criterion that provides the grounds for purchasing one brand over another. *When and Where* do they buy? Understanding when and where consumers buy, would ensure more accurate segmentation. For example, whether a customer purchase is based on habitual, or limited problem solving basis would help understand the buying process (Jobber & Fahy, 2006). An example of the questionnaire used can be found in appendix 12. 1.4.3 – Results 2.) Segmentation of
spread over the US and thanks to all the Chips and sodas in school . Schools
Walkers seem to be the market leader in this low-road value category of crisps retail market in UK over the period of 2006-2008. Among its competitors, only Procter and Gamble and Kettle seem to be in competition with each other.
Porter’s Five Forces is a market-based view used to analyze the confectionery industry as a whole in a narrower context. The threat of potential new entrants is pretty low because entry barriers to the confectionery industry are pretty high and firms are not likely to enter due to many well-established brand names clustering and taking over the majority of the confectionery industry. The bargaining power of buyers is pretty good in general because there are a lot of different brands and types of chocolates and confectionery products for consumers to choose from. However, when looking at specific types of confectionery products, such as gluten-free or sugar-free products, buyers have no bargaining power whatsoever because these special types of products are not plentiful. The threat of substitute products is low because good substitutes for chocolate do not exist.
First I will briefly explain the different types of information that Greggs could gather for market research.
Such practices are a concern, in part, due to the out-of-control statistics regarding obesity in America’s youth. Commercial vending machines in the hallways of public schools promote the consumption of junk food in youth. Often this consumption ends in tooth decay, hyperactivity and childhood obesity. In fact, according to the Center for Disease Control,
Many schools around the nation are feeding unhealthy food products to children, such as fries, sodas, sweets from vending machines. It is shown that, “an estimated 17% of children and adolescents ages 2-19 years are obese according to the Centers for Disease Control and Prevention”
Obesity rates in America continue to rise and be at an all-time high. Unfortunately, children are included in these numbers, seeing increased obesity along with adults. Negative effects of obesity are genuine and real problems, including medial and economic problems. The time has come for American and America to make changes, for example, taking away soda and snack vending machines from within schools.
Children now in days are being provided foods that are horrible and disgusting for their health. They are seeing foods that are not healthy and causing them to become obese. In which the leading cause of the unhealthy source comes from schools everywhere. It is wrong for children. In which it should help them understand and become questionable to their eating habits.
The $2.5 billion9 Indian biscuit market is growing 14% annually and is expected to grow
Australia’s favourite and most iconic biscuit brand, Arnott’s was founded 150 years ago in 1865. The company now owned by the Campbell’s group began as a small bakery that made breads, biscuits and pies in Newcastle supplying the local population and crews of the industrial port. From its humble beginnings, Arnott’s has undergone spectacular expansion currently reaching its highest experienced current market share of just above 60% in Australia and having one of the largest range of biscuits in the world. Not only it is a significant brand in Australia, but during the past decades the brand has taken many exporting opportunities especially through Australia’s free trade policies with certain nations providing over 40 countries with its high
Healthy eating individuals that are intrigued with enjoying a diverse selection of healthy recipes consisting of low-crabs, low-fat and organic foods.
The main activities of Greggs plc are that they are an immense competitor within the food to go market which is currently an immensely competitive market which is currently valued at £6 billion (Scott Wright, 2013). Due to this many companies are trying to penetrate this ever expanding market. Currently Greggs plc are the leading
By this banning the vending machines with these toxics can create a safer well surroundings of their students by their heart and body. The reason they consider this a risk factor in our daily life may come by the harmful amount of calories that they contain. Teenagers want to buy a snack or a drink, preferably a soda, but within our bodies we kill ourselves slowly and we cause ourselves to come out more prone by diseases and progressively going obese. For example in the article that we received Vilsack states “ Children who are obese can face lifelong struggles with their weight: 80 percent of teenagers who are obese remain obese as adults. That increases their risk of suffering from certain cancers and chronic diseases like diabetes, heart disease, asthma, and high blood pressure.” With this Villask stated that if you're obese as a child you’re more likely to stay obese and develop health problems such as diabetes or asthma along your life journey, but the way this issue can be solved by taking out super calorie snacks, and instead putting in non trans fat items into our schools vending machines, if our administrators don't take action then consequences within ourselves will happen because they let us involved in a none safe healthy
In September 2003 Thorntons, the Uk’s largest manufacturer and retailer of specialist chocolates, completed a three-year planning period aimed at achieving a turnaround in the company’s performance. While company turnover had been increased to £167m (= €250m) providing Thorntons with an 8 percent share of its core market, boxed chocolates, profit after tax had declined to the lowest level for seven years (Exhibit 1). During that time Thorntons had set out to follow a series of strategic initiatives involving the reorientation of the company towards becoming a retail-focused business, increasing the scale of the company’s manufacturing and retailing operations and developments that would
This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.