Uk College Of Business And Computing

4799 Words Jun 25th, 2015 20 Pages
UK COLLEGE OF BUSINESS AND COMPUTING‘

MARKETING PRINCIPLES

SALIK MIAH HNDB 5211 TUTOR: MAGDALENA WRONSKA

Table of Contents
Introduction 4
Task 1.1 5
Task 1.2 9
Task 2 10
Task 2.1 10
Task2.2 13
Task 2.3 15
Task 2.4 16
Task 3 17
3.1 How products are developed in Starbucks to ensure competitive advantage is sustained 17
3.2 Distribution strategies used by Starbucks for customer`s convenience and satisfaction 18
3.4 Promotional strategies in Starbucks 20
3.5 Additional elements of marketing mix 21
7P’s are considered as the comprehensive elements of marketing mix. 21
• People 21
• Process 21
• Product 21
• Place 21
• Price 21
• Promotion 21
• Physical Evidence 21
But mainly the people, process and Physical evidence are considered as the additional elements of marketing mix. These points are discussed below on the context of Starbucks. 21
People: People include the staffs, sales person, manager, suppliers and mostly the consumers. The employees of Starbucks are highly skilled and trained which is being reflected on their work. This makes the consumers assured about the dedication of Starbucks. Also the staffs maintain a high ethical standard that has helped to create an affirmative image in consumers’ mind about Starbucks. 21
Process: Starbucks processes are mainly designed to ensure the ultimate satisfaction of the customers. They always invent new products through their research and development unit.…
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