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Under Armour Kevin Plank History

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In 1996, Kevin Plank, a former special teams captain at the University of Maryland had an idea for clothing that would revolutionize the way athletics would be played. In his days in college playing football and going through two-a-days, he knew there had to be a better solution to dealing with perspiration than changing his cotton shirts. Plank created a shirt with moisture-wicking performance fibers, engineered to keep athletes cool, dry, and light even in the most hot and brutal conditions. In 1997, Under Armour created clothes for all seasons, whether it’s cold or hot. As Plank began to search the East coast, he came from selling gear out of the trunk of his car to 1998 where he moved into a new warehouse ("Under Armour, Inc. - History.").…show more content…
By the end of 1963, the pair of men had sold $8,000 worth of Tiger shoes. Knight and Bowerman eventually hired a full-time salesman in Jeff Johnson after accumulating more than $1 million in sales. In 1971, the Nike swoosh was created by Caroline Davidson. In the late 1970’s, Blue Ribbon Sports permanently changed its name to Nike, and thus the clothing giant was born. By the year 2000, Nike had sold $12 billion dollars of merchandise. The stocks have steadily rose until the 2000’s when sales began to sky rocket and stocks have soared ever since ("Nike History and Timeline.”). Nike opened on August 14 at $113 per share. However, it quickly dropped from $114 per share on August 19 to $103 on August 25. A month later on September 25 the stocks soared to $125, but dropped to $119 on September 29. It rose to its highest point on October 19 at $133 per share. It ended on November 13 at $113 per share ("NKE Interactive Stock Chart Yahoo! Inc. Stock - Yahoo!…show more content…
William Durant founded General Motors on September 16, 1908. He was already a leader in manufacturing horse-drawn carriages, so it was only to be expected that his new company would be a leader in vehicle manufacturing. There was only one company under their name at the beginning, but the company would go on to have Oldsmobile, Chevy, Hummer, Cadillac, Pontiac, and many more. With every vehicle and company they added their philosophy became to have “a car for every purse and purpose.” In 1927, an advancement came that would shape the way we know cars today, the Cadillac LaSalle was released. This car featured curves rather than the sharp edges Ford’s Model T people knew. However, an increase in price and competition led to a downsizing of vehicles in the 60’s and 70’s. They searched for ways to use low to unleaded gasoline in their vehicles. General Motors was the first to offer air bags in the vehicles in 1972. However, as foreign importation began to increase, GM lost their hold on the American market. During the 80’s and 90’s, General Motors focused on expanding their market outside of America. In September of 2015, Volkswagen, a company under General Motors, came out that their cars had violated the Clean Air Act. This scandal caused a loss in investors, which cause their stock price to go down ("General Motors History & Heritage GM.com.”). However, on October 23, the Wall Street Journal
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