Understanding And Interpretation Of Emotion

Advertisements are making a negative impact on American culture, as they sway people’s emotions and moods, causing them to purchase unnecessary products. In the web article, Seven Reasons Why We’re Irrational Shoppers, Dr. Alain Samson observes that, “51 percent of respondents said that ‘feeling happy’ was a trigger for unplanned purchases” (Samson).This shows that, at times, a person’s feelings can also be a play a crucial role in persuading him or her to buy a specific item or good. For instance, a person may be having a great day, due to some special circumstances, and this excitement may cause them to purchase unnecessary items, such as

Both of these authors would seem to agree in the sense that the underlying messages and emotional and rational appeals present in commercial advertisements are the key to what make them memorable to the viewers. Although both authors focus on different aspects of the psychological perspective they both make it clear that there are various factors to take into consideration when analyzing the influence that advertisements can have on consumers. In order to influence the public the way that they do, advertisements use emotional appeals along with various arousal tactics in order to make the commercial as persuasive as possible. They attempt to stimulate not only our 5 main senses but they also appeal to our minds, moods, and feelings by making their situations either hilarious, sad, or informative in some way so that we, as the viewers, can relate on a deeper

“A sociological analysis of emotion begins with the view that human behavior and interaction are constrained by an individuals’ location in social structures, guided by culture” (Stets & Turner, 2008, p 32). ”Culture” may be defined as a system of symbols that humans create and use to regulate their behaviors’ and interactions with the key elements of culture, including emotional ideologies (appropriate feelings and emotional responses to different situations), emotional stocks of knowledge (emotional experiences that build up over time and become available for use in interaction), emotional vocabularies, and feeling and display rules” (Stets & Turner, 2008, p 32/33). The marketing and consumer culture of emotions is also known as emotional

Companies worldwide have taken this truth into account, and they have made efforts to appeal to a customer's emotions by adopting

Big businesses are the basis of the American economy, providing millions of products to consumers from all sides of the economic spectrum. In an effort to push for new products into the market, as well as reeling in strong consumer foundations, marketing, in its most primal form, becomes the basis of persuasion. Commercials, Internet advertisements, billboards, and various other forms of visual presentation become the premise for consumer attraction. Albeit, this visual influence can have both negative and positive connotations for the uninformed consumer. This primarily pertains to modern day society as marketing tactics are heavily relied on to influence the consumer base. To influence the consumer base, companies tackle human emotions to

The theoretical backbone of PE is Emotional Processing Theory, a theory that was developed as a framework for understanding the anxiety disorders and mechanisms underlying exposure therapy (Foa, 2007). According to the emotional processing theory, fear is activated through networks that include information about the feared stimulus, avoidance responses to the feared stimulus, and the meaning of the fear. This fear becomes a problem when it is intense to the degree that it gets in the way of normal functioning or when it continues to persist when there is no clear indication of danger (Portland Psychotherapy, 2017).

As an INFJ, I really read emotions well. Whenever one of my friends feel sad but are trying to cover it up, I know something is wrong and want to help. For friendships, I only have a few and these friendships go really deep. The friends I have I really know well and am loyal to. I am very creative and love to think outside the box.I have a skill for finding emotions and form deep and loyal friendships.

Although emotions are difficult to describe, all of the people experience those pleasant or unpleasant feelings that can affect mood and behavior. Emotions are related to personal experiences and are a response to certain situations. Controlling feelings to perform a job is called “emotional labor”. Acting in a positive way with consumers is a job requirement of many employees; demonstrating high energy, interest, eagerness, joy, and warmth. Always holding a smile and showing kindness. Even when there are obstacles and complaints, the interaction with a client, patient or student has to be as smooth as possible. In an attempt to hide real emotions, staff often engages in emotional labor.

The influence pf anger and threat perception are a phenomenon of a particular interest in the wake of the mass of violence incidents, and has implications both for basic theoretical questions about the nature of our emotions. There have been incidents of mass violence which have increased at alarming rate over the past several decades in America. At least 69 mas shootings took place between 1982 and 2014, and more than 30 of these occurred since 2006. At a theoretical level, we propose that these inconsistent findings are rooted in an important misconceptualization of the nature of emotion, namely that each emotion represents a physical or cognitive type and thus that variability across instances of

The present study also employs a visual adaptation paradigm to test emotional processing in anxiety. Facial stimuli were taken from the same database as that of Richards et al (2013). The expressions used in this study were fearful faces, neutral faces and morphs containing 50% neutral and 50% fearful expression. Contrary to the above, the present study only included adaptation trials wherein the participants had to make a response. The nature of the adaptation trials in the current study was similar to that of Richards, Holmes, Pell & Bethell’s study (2013). The morph was presented after a certain context, which was either a fearful or a neutral facial expression. Participants were required to classify the morph as being either fearful or neutral. It was predicted that participants would perceive the morph as being fearful if the context was neutral and neutral if the context was fearful. A feature unique to the present study was the introduction of double adaptor trials, which included two adaptor faces. These pairs of adaptor faces could either be both fearful, both neutral or one fearful and one neutral. Therefore, the context was of two broad types; in one block the context was a single face whereas the context was a pair faces in the other block. We were interested to see if the magnitude of adaptation was stronger with a single adaptor or with double adaptors. The former would show a greater perceptual overlap since the target replaces the adaptor in the same position

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.

This paper explores the impact of emotional intelligence in the business world. In a world that continues to innovate technologically, businesses are constantly looking for new ways to try to remain ahead of the competition, and it is clarified with this paper that one way to do this is by understanding how to use emotional intelligence to establish customer loyalty and good brand appeal. The interaction between a salesman and a potential client was analyzed and discussed to develop an understanding of how a salesman can use emotional intelligence to maximize the chances of making a deal with the client. Customer service in businesses was

The tag line focusses on the performance which caters to the utilitarian need of the customer. With this tag line the ‘need arousal state’ of customer buying process is triggered. The

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;

Attitudes and emotions in the workplace are extremely important because they dictate job performance. The emotions that people go through are something that cannot be avoided; however, they can be manipulated. Managers, leaders, CEO’S of companies learn to do this by experience and training. They manipulate employee’s emotions with the purpose of achieving better performance and satisfy an organization’s goals. Although people have always had different emotions, the notion that managers need to care for employee’s satisfaction and happiness is newly implemented in the workplace. In this paper, I will be explaining the impact of attitudes in the workplace, how mood, emotions, attitudes and behavior affect job performance and I will implement the point of view of the CEO of the Defense Commissary Agency, Mr. Joseph Jeu.