Understanding Cultural Dimension : Strategy For Globalization Business

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Understanding Cultural Dimension:
Strategy for Globalisation Business

The maritime industry is a kind of vast business, which usually develop into multinational business. This business will involve many people from other countries. Since, the ship moves from one to another country, communicating with people from another country with different cultures is inevitable.
Culture was defined by anthropologist as learning and sharing concept, value and belief or can be said as an adaptable system (Lyman, 2008). While, in the wholistic sense, culture can be conceived as the empirical result of manifest in behaviour which already accumulated, transmitted and shared ideas.
Learning to manage cultural differences is a means to become more
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Since culture is a fundamental problem-solving in a particular environment. Therefore, having a sense of culture and its related skill is essential for effective management of emerging global corporations for further beneficial world trade and exchange (Robert, et al., 2014).
Moreover, Hofstede defines “dimensions as an aspect of culture that can be measured relative to other cultures. Cultural dimensions enable the provide ways of understanding behaviour encountered in business situations that at first may appear odd, mysterious or inscrutable”. Therefore, cultural dimensions present a dominant role in understanding the organizational culture of different countries.
Researchers knew that along with globalisation era, there was the need to communicate with people from different cultures. Unfortunately, knowing a culture will need a long time. Thus, they did and developed some research about cultural dimension, where they classified people from different culture into a few classes or value as they analysed. Furthermore, the need in categorisation had enable us to predict a culture’s behaviour, clarify people act, avoid in giving offence, searching some kind of unity from diversity, standardize policies and perceive neatness (Lewis, 2006). Fortunately, there are some of the cultural dimension study, which held by Hofstede, Trompenaar, Gesteland and Lewis, so people can learn from their research .
First, cultural dimension model by
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