Understanding Customer Relationships

“Effective communication takes place when one person transmits ideas or feelings to another person or group. Its

Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each

In 2010, BP’s Deepwater Horizon rig exploded, causing millions of barrels of crude oil to be leaked out into the Gulf of Mexico. The extensive oil spill created a lot of pollution and far-reaching effects on the tourism industry. The resultant damage to marine wildlife such as fish will continue to be felt for many years to come. Weeks after the event, and while it was still in progress, the Deep Water Horizon oil spill was being discussed as a disaster that will impact global economies, markets, and mining policies. The potential consequences included structural shifts in energy policy, insurance marketplaces and risk assessment, and financial liabilities to be incurred by BP. The law that affected the operation of BP’s business was the Clean Water Act, which regulates the discharge of pollutants in US’s waters (EPA, 2008). Following the oil spill, regulations have been put in place to regulate oil drilling operations. The Obama administration proposed new regulations on offshore oil and gas drilling. The regulation focused on oil and gas drilling companies to use stronger blowout Preventers that have the capability to close an offshore well in case a drilling breach occurred accidentally.

This paper includes information regarding the BP Oil spill. References are listed at the bottom.

In an article posted by CNN, it is revealed that "BP was ruled responsible for the release of 3.1 million barrels" (Griffin et al). The process of removing the oil is in progress, but there is still a magnitude of oil to be cleaned up. This disaster did not only affect the environment, but it also affected the workers involved. It is also mentioned in the article that eleven workers died. The disaster affected the lives of many people other than the oil rig workers, however. There have been some concerns about the quality of seafood being produced from the area, along with the health effects it had on the community. The New England Journal of Medicine mentions in their article that " Louisiana reported 415 self-identified health problems believed to be related to the Gulf oil spill" (Goldstein et al). The oil spill has had a profound effect on the gulf coast community and will continue to for many years to come. Hopefully, this horrible event can be a lesson for the future, so that more precautions are taken to benefit nature and

When a typical consumer thinks of BP, he or she may think of the oil spill, which is still forefront in the minds of many Americans when it comes to

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“Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Many of the problems that occur in an organization are: the direct result of people failing to communicate and processes that leads to confusion and can cause good plans to fail” (Clark, 2015).

BP is best known as a global leader providing oil and gas to customers. They also produce lubricants for use with engines and

Effective communications is essential to facilitate effective exchange of information, ideas and effective communication within the company and it is essential to facilitate improvements in the exchange of information between team members and clients. It resolves communication misunderstanding or conflict and creates

Simply put, BP pretended like there wasn’t a problem in the way they were handling things, and when they came under fire they would lie about it or put the blame on someone else. What they did was they tried to control the message the public was giving them via a method known as ‘corporate greenwashing’, which is a way of giving off the perception that a company’s business model is environmentally friendly, so it can be thought of as putting more money towards advertising how green a company is instead of using it to pursue such practices that would make it so. BP gambled on this and ultimately lost when the Oil Spill occurred; rather than actively doing something about it, they blamed subordinates and contractors to try and take pressure off of themselves while simultaneously showing minimal regard to the impact that their mistake had on the environment. They only made the problem of them getting a bad reputation even worse when they weren’t listening to the public and ultimately paid the price, losing $80 billion and an additional $1.3 billion on criminal

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

“Effective communication is a two way information sharing process which involves one party sending a message that is easily understood by the receiving party”

BP tends to make bets that others don’t which is most likely why the disastrous deep water horizon oil spill occurred in the Gulf of Mexico five years ago. The fire burned for 36 hours while hydrocarbons leaked into the gulf before the well was sealed, unfortunately eleven individuals died. It has been difficult for BP to be the best company right now since this falling and they have been in reparation mode since this catastrophe. However, BP is now incorporating high safety and showed everyone that they are very reliable on the recovery of this hardship of BP trying to mix oil with water. BP came together to control the situation, cleanup, and diminish as much contamination as possible into the gulf. In addition, they are devoted long term to improve the Gulf of Mexico’s bionetwork and promise to be more careful so this will not happen again.

When we look at the effect of the deepwater oil spill on other stakeholders, we see that they were impacted more negatively. There were 11 people killed and 17 were injured. Although the number of people in this group is small, losses of life and health weigh heavily on the scale as we assess the consequences of BP’s decision to forego the back-up switch.