Understanding Image and Visual Media Artifact Essay

The “Photographic Icons: Fact, Fiction, or Metaphor”, written by a photographic critic and writer Philip Gefter, represents the various situations lying in a photograph and how these situations can affect the authenticity of the photograph. The article also refers to the success and failure of fictional and metaphorical photographs in disclosing the reality.

Images everywhere! On the billboards, in magazines, newspapers, books, advertisements, on the internet. OH GOD! These days we are bombarded by images. But why? Most people are visually impressed, and quite strikingly, the human “brain is mainly an image processor, not a word processor.” This is due to the fact that “visuals are concrete and more easily remembered, whereas words are abstract and rather difficult for the brain to retain.” Nevertheless, rather surprisingly human beings tend not to analyze images as they would scrutinize a text. The very moment a text is written, it flies from the hands of the writer and moves to the eyes of thousands and thousands of readers to be evaluated and criticized.

This essay will evaluate the question distinctively visual images convey distinctive experiences, Evaluating the idea that visual images give us distinct experiences and how certain experiences can change our destiny.

Through visual anthropology, images, ads, and cartoons are constantly changing individual’s views and the world in which they live in. Images are not merely pictures to state the obvious, they are pictures that have a deeper meaning. Whether the meaning is shown or not shown, they convey representation of something more meaningful in the end. Stuart Hall

The reader is able to construct his or her thoughts by observing the small keys in each photo. Some of these keys are the use of color, setting, expression and focus in the scenery and objects around.

The original thought that photos were far superior to other visual aids have been re-evaluated in consideration of graphic artwork. The invention of photography initially provided the belief that a photo was simply a reproduction of the original. The progression of improved photographic equipment supplied the photographer with the choice of what to include or exclude from a picture. As an example, Jacob Riis transferred his belief of a sturdy, upstanding family with high morals into his photos by taking pictures of families in their apartments. However, his photo labeled “Five Cents A Spot” reflect an alternate picture of men and women packed in one apartment supported his viewpoint of the people’s poverty. Considering the subject matter of his reports it is a small wonder that his photos were not connected with a direct bias for both article and

In Stuart Ewen’s All Consuming Images, the preface “Introduction to the New Edition” opens by giving the audience varying progressing images, from break dance to Madonna to Windows 95. This demonstrates a fast change in society: what matters in the history may not be an important issue now. Ewen then questions how a book written earlier still remains important and deserves republication. The book is durable because of the fact that it was written when the idea “images are everywhere” begins to develop. From political stand point, all the images, or specifically propaganda, that people see are to manipulate people’s emotions. In economic sphere, due to the ubiquitous advertising, marketing

COURSE DESCRIPTION: Prerequisite: Completion of the lower division writing requirement. An introduction for the non-art major to the relationships between art and mass culture. Illustrated lectures explore the development, techniques, and ideas underlying the contemporary visual environment, including the media arts of photography and advertising, as well as painting, sculpture and architecture. Art majors may take this course for university elective credit. (Available for General Education, Arts &

The first two chapters of “The Practice of Looking” touch upon the idea of interpretation of images. For the purposes of this essay, an image is a piece of media that has a tangible visual effect, such as a picture, book, or TV series. The authors talk about how many people can have different interpretations of the same image and the idea that the audience gives an image meaning, which are valid arguments, but they fail to recognize that a single person’s interpretation of an image can change over time. Interpretation can change constantly, whether it’s many people looking at the same image or one person looking at the same image repeatedly over time; sometimes, the author’s intended meaning is more easily interpreted than at other times.

In John Berger’s essay “Ways of Seeing,” he shares his view on how he feels art is seen. Mr. Berger explores how the views of people are original and how art is seen very differently. By comparing certain photographs, he goes on to let his Audience, which is represented as the academic, witness for themselves how art may come across as something specific and it can mean something completely different depending on who is studying the art. The author goes into details of why images were first used, how we used to analyze art vs how we do today, and the rarity of arts. He is able to effectively pass on his message by using the strategies of Rhetoric, which include Logos, Pathos, and Ethos.

A series of experiments was performed on glass beads and natural clean dry sands under the objective of the current work of performing parametric studies. Therefore, new techniques and methods were utilized to predict the gradation of the natural cohesionless silica sands tested in addition to the conventional geotechnical laboratory experiments, which were carried out to predict the mechanical characteristics of such soils. Moreover, ideal laboratory simulations for the SPT were performed under several particular relative densities, loading conditions, and stress-strain controlled boundaries. Additionally, the obtained results from such series of experiments were stored in digital forms for further processing and analyses.

Have you ever watched a food commercial with images of juicy burgers or rich dark chocolate and instantly desired to eat that particular food based on the picture? These are clever advertising and marketing tools used to lure consumers with enticing the imagination. These tools have been used for many years and prey on our use of visual literacy. Visual literacy is the capacity to explain what we see through images and make meaning of them. The textbook, Visual Literacy: Learning to See, and Brian Kennedy’s video, Visual Literacy and Why We Need It, explains the definition of visual literacy differently. The textbook and B. Kennedy’s video both offer an intellectual clarity on visual literacy, but the textbook gives a more accurate definition based on today’s world, seeing as there is a continuous use of images in advertisements and marketing, which rely on much more than just our sight.

This article Modernity: Spectatorship, Power, and Knowledge is collected from the book Practices of Looking: An Introduction to Visual Culture written by Marita Sturken, and Lisa Cartwright, published by Oxford University Press, 2001. In modern world an image is not a unleavened embodiment of reality, it is more than that, an image also combines power relations between individuals and institutions. The authors also claim that "the concept of spectatorship allows us to talk about this broader context in which looking is enacted in an interactive, multimodal, and rational field" (p-93). The notion of spectatorship also includes the concept of gaze, a rational activity of looking. In this article, the authors bring different ideas to query the

The Reception Theory works with the principal idea that “it is the notion that audiences don’t just absorb everything they are told but are actually involved, sometimes unconsciously, in making sense of any given message as it relates to them in their own personal contexts.” Simply stated, creative work is not just passively received by the audience but rather, they interpret the meaning of texts based on their own cultural backgrounds and personal experience, which then creates the relationship between the viewer and the work. However, when used in analyzing the meaning behind advertisements the general public is exposed to everyday, especially those concerning the sex objectification of women, researchers can further gather substantive results

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.