Understanding Of Mpm And Measuring Improvement Essay

Shopping can and should be about more than just price or convenience. Moreover, for high street and main street retailer, concentrating only on price means losing the opportunity to build genuine brand loyalty or give shoppers a reason to enjoy their visit.

When customers walk into the store, they first try to adjust themselves according to the surroundings of the store. It is very important to get the customers attention.By viewing the setup and location of the store in relation to the shopping, Paco

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

This study however, extends to analyzing the consumers psychological behaviors during the shopping period rather than before and after. This compliments Alain d’Astous and Melanie Levesque’s study in that the stores unique personality will have a direct impact on consumer’s psychological attributes and emotions relating to purchases and loyalty to the company. It also contains a direct link to Dong-Mo Koo’s study in which attitudes are created through in-store activities and have a direct correlation to consumer satisfaction and store loyalty. Alain d’Astous and Melanie Levesque’s study reviews the pleasantness of the store to be directly related to time and money spent by the consumer. In this study the research is conducted when consumers have already entered the store and measures the consumer’s emotional responses against their time and money spent.

---------------------------------------------------------------------------------------Task 4 (P2.3) - Explain what the different forms of customer traffic flows are, with examples

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

As per the study by Bitner (1992) in her servicescape model, consumers also respond to store environment cognitively. According to Bitner (1992) servicescape model, consumers are affected cognitively and emotionally by the store environment.

2.1.3 Experience Zone The proposed store design plan includes ―experience zones,‖ which are models of rooms (family room, home

Many people know that Nordstrom 's is a fashion bazaar. What multitudinous amounts of people do not grasp is that Nordstrom 's positioned itself as a retailer of high end clothing and extravagant goods. This is how Nordstrom 's distinguished itself from other retailers. Numerous people associate Nordstrom’s with other ubiquitous department stores, such as Macy 's and JC Penney. Interestingly, these stores are not Nordstroms ' predominant competitors. Because Nordstrom 's caters to a more expensive partiality, its main competitors include upscale department stores such as Bloomingdale 's and Saks Fifth Avenue. Within Nordstrom’s marketing strategy, the emporium must strategize ways to discern itself from both the mid-scale department stores as well as the high-end ones. Nordstrom’s is able to accomplish this through its determination of which products to vend, its customer service policies, and the schematics of typical Nordstrom 's store design.

A distinguished structure that is present in today’s retail environment is a shopping centre. A shopping centre is where multiple stores presenting different merchandisers are formed under a building and allocated through a leasing agency. Shopping centers are aimed towards middle income suburban residents who are mobile. A shopping centre has controlled walkways which enable consumers to walk from store to store. Plenty of effort is put into developing the design of a shopping centre, thus increasing the amount of time people spend shopping. The

This report analyses the current market for the Kirkcaldie & Stains department store and the areas that need improving based on the findings for the market analysis. The remote environment is analyzed through conduction a PESTE analysis showing that technological factors are one of the biggest contributors to the changing retail industry along with economic factors changing consumers shopping habits. The macro environment analyzed through a TOWS analysis, competitor analysis and customer analysis shows that the greatest threats include the online market, not having a broad target market and the physical presence inside the store does not align with Kirkcaldie & Stains image that they want to portray to their

The suburban regional shopping mall is a place where the shoppers could purchase products and spend time for relaxing with their acquaintance. It has a huge space and amusement facilities, such as lounge, restaurant, department store and etc. Department store is one of the critical elements that the center has to attract and stimulate shoppers to walk throughout the mall. However, the existence of department store in the mall not necessarily gives a huge impact on the mall sales, because the changing of shoppers’ needs and wants.

Grocery shopping is one of the biggest routinized activities in every household. People have a basic need to purchase foods and essential household products all the time, it is a challenge for retailers and managers to find out those needs and also to encourage customers to buy more of what is might be less important so that the company can gain more profit in each shopping period. There are many different ways to stimulate customer’s demand such as advertising, sale promotion or any other marketing approaches however store environment is now being widely considered as it can also effectively influence the number of items purchased, money and time spend in the store. One of the big elements in supermarket environment is its layout; grocery store layout means the way in which products, shelves, shopping carts are organized; the size and shape and the spatial relationships among them. Additionally, the layout management in the supermarket or grocery store is not just about where to put products and shelves but also include intangible components such as shopping aisles and the invisible spaces. Overall successful grocery store layout allow shoppers to move through the entire sales floor in a natural and comfortable way, encourage customers to discover new products, lengthen the shopping time spend and increase sales.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Store environment could affect shoppers’ behaviors in several ways. Store environment also influences various stages of shoppers’ cognitive process inside a store, including attention, perception, categorization and information processing. For example, it has been shown that perceived waiting time varies with the valence of music and consumers’ categorization of a restaurant as a fast food outlet depends largely on the external appearance of the store .While the foregoing discussion is mainly concerned about the immediate effects of store environment, store environment may also have lagged or carryover effects on