CPA Program Global Strategy and Leadership Module 2: Understanding the external environment cpaaustralia.com.au Edition 14a Published by Deakin University, Geelong, Victoria 3217 on behalf of CPA Australia Ltd, ABN 64 008 392 452 First published July 2010, reprinted January 2011, updated July 2011, January 2012 Reprinted with amendments July 2012, January 2013, revised edition July 2013, updated January 2014 © CPA Australia Ltd 2014. This is an electronic version of the printed
Executive Summery 1 2.0 Organizational Overview 2 2.1 VMOST 3 3.0 Evaluation of the External Business Environment 5 3.1 PEST Analysis 5 3.2 Porter’s Five (5) Forces 6 3.3 Industry Life Cycle 7 3.4 Key Success Factors 8 3.5 Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14 4.0 Evaluation of the Internal Business Environment 16 4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23
Introduction The concept of Marketing is very simple- it is business success through a process of understanding and meeting customer needs and requirements. (Drummond, Ensor and Ashford, 2008) Technology now days are changing markets, mainly marketing communication and consumer behaviour. Advance communications like internet and technology leads organization which is market driven become more trained and skilled in how to do business locally and globally. Recently, marketing strategies have been
Business Environment 5 3.1 PEST Analysis 5 3.2 Porter’s Five (5) Forces 6 3.3 Industry Life Cycle 7 3.4 Key Success Factors 8 3.5 Competitor Analysis 11 3.6 Degree of Turbulence 13 3.7 Opportunities & Threats 14 4.0 Evaluation of the Internal Business Environment 16 4.1 Resource Audit 16 4.2 Value chain Analysis 17 4.3 Mc Kinsey 7-S Model 21 4.4 GE Matrix 23 4.5 VRIO Framework 25 4.6 Core Competencies & Distinctive Capabilities 26 4.7 Critical Success Factors 27
4 Current Strategic Position 4 Figure One: Financial Analysis for Harvey Norman 5 External Factors 6 PESTLE Analysis 6 Economic Forces 6 Technological Forces 6 Political-Legal Forces 6 Ecological/Environmental forces 7 Socio-cultural forces 7 Porters Five Forces 7 Figure Two: Porters Five Forces 7 Figure Three: External Factor Analysis Summary 8 Internal Analysis 8 Figure Four: Internal Factor Analysis Summary 9 Recommendations 10 Conclusion 11 Executive
The business environment is something that is surrounding us in every aspects of our lives today, this is particularly with reference to the retail sector that has become an established industry all of its own. Retail is something that we all use, in one shape or form; this could be using local shops, chains or even second hand shops, but is something that has become a requirement as part of daily life as well as a desire. This being said, the retail sector is such a vast industry, it is important
ANALYSING AND EVALUATING HUMAN RESOURCE MANAGEMENT INTRODUCTION The functionality of an organisation is primarily based on many competencies which determine how well an organisation performs. Human Resource Management is one aspect within Project management that plays a significant role. Tesco PLC has become one of the leading retailers in the UK, as well as worldwide over the years. Founded by Jack Cohen in 1919, he began selling groceries from a stall
ASSIGNMENT COVER SHEET Name: Stacey Dwyer Address: 26 Cleeves Close, Warrington, Cheshire Post code / Zip: WA1 2JH Telephone No: 07432111670 Email Address: Stacey.dwyer@drschaer.com Date: 01.06.2015 Course Name: Edexcel BTEC Level 4 HNC Business Tutor Name: Mark Connelly Assignment Name: Unit 4 Marketing PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT. Brighton School of Business and Management Limited Edexcel BTEC Level 4 HNC Business
12点前把自己负责部分补充编辑完毕，如有困难，请提前告知。 暂定周一晚上澳洲东海岸6点再简单沟通一次（取消） ————————————————————_———————————————————————— Minor case FootView 3D Module 4: Product and market development 1, What are the strategic options for product and/or market development for the organisation? – Ansoff’s product-matrix Ansoff’s product-matrix PRODUCTS / SERVICES Existing products New Products M A R K E T S Existing Market Market Penetration: Price drop for current measurement unit (UK)-- not mentioned in case
13/10/2010 Group number: 17 Tables of content Recommendations - 2 - Executive summary - 3 - Introduction - 4 - External and Internal environment - 5 - Current competitive strategies - 8 - Recommendations and practice - 10 - Conclusion - 14 - Reference - 14 - Recommendations In this assignment, it analyse the current competitive strtegies of Coles Company through four aspects: cut price, quality control and product, cut down expenditure on operation and market innovation