Understanding Rhetorical Structures as They Pertain to Audience, Purpose, and Context

The type of rhetorical text that I decided to analyze is a television ad. This ad is an anti-smoking ad titled “Last Dance”. This commercial features a family consisting of a mother, father, and son. It shows a family who has come to accept the tragic circumstances of not quitting smoking. In this case,

“An awful lot of people come to college with this strange idea that there's no longer segregation in America's schools, that our schools are basically equal; neither of these things is true.”- Jonathan Kozol. The author of the script “Eye of the Beholder”, Rod Serling, puts his point out there about how segregation is going on all around us and it will never stop. The audience he is trying to portray his message to is everyone. He wants to make them aware of the segregation that is still going on today. Through the use of diction and experience, the author uses pathos, logos, and ethos to show that segregation still goes on today and that beauty is in the eye of the beholder.

LGBT representation is a touchy subject, and Amy is one of the few brave enough to explore the topic. However, she left more than a few holes in her argument, biting off more than she could chew. Her position on the misrepresentation of bisexuals in TV was ineffective at persuading her audience, because of her lack of concrete evidence, misdirection of audiences, and contradictory statements.

This postcard builds suspense in the reader’s mind. Alex saying that this adventure could kill him makes the reader interested in finding out more. “If this adventure proves fatal and you don’t ever hear from me again I want you to know you’re a great man.” (Krakauer 3).

If the education system relies most of their funding from taxes, where do they end up getting the rest of the money. The government and administration grant more money to wealthier areas than low -income areas. Wealthier communities are granted more money because they have a higher percentage of funding coming from property taxes. This leaves the low-income students at a disadvantage. People living in low income areas mainly rent and don’t own their own property. As a result of not having a house or owning property, they have little property taxes. If low -income students are not given enough money for funding a school, the students are suffering. With the lack of money causes students to miss out on college prep classes such as AP classes and Honors classes. These classes are pivotal to the students that want to pursue higher education and a road to success. For example students in the low-income areas are given a poor education. They are not given the resources, or quality teachers in order to achieve success. According to George Miller House Education and the Workforce committee, many students are not educationally ready to graduate and attend higher education (Minority 1). This is another reason why low income students should be provided the same classes as a middle class or a wealthier community. In a study, 2 million students in 7,300 schools had no access to all calculus classes, a staple in many high – achieving high schools (Minority 2). Low-income

Christina Haas and Linda Flower both make contributions to writing in their studies about the writing process. They have collaborated on one work, Rhetorical Reading Strategies and the Construction of Meaning, to comment on a growing notion in the writing field about the reading process. They discuss findings on how rhetorical reading strategies work and why teachers should begin to influence their students with them. The main audience are other teachers. Haas and Flower’s primarily argue that the process of shaping students into literal and receptive readers should switch to shaping students into rhetorical readers, using strategies like trying to account four author’s purpose and context, for more in depth construction of meaning. Haas and

Persuasion is a skill that can be acquired and utilized with a mastery of writing. Arguing against the popular belief is one of the most difficult things that one can do. The following essay rhetorically analyzes an article that is written about why the legal drinking age should stay at 21 years old in the United States. The author of the article attempts to argue against the popular opinion that the drinking age should be lowered and is successful by using appeals to one’s logos. The author is an experienced writer and knows how to convey their ideas to convince people of his argument. Understanding why someone is writing a piece, what their motivation is, and how they try to convince the reader of their argument helps gain a more comprehensive grasp of what the subject matter itself is. Personally, I look to argue against popular opinions because it enables me to critically think of a sound argument that can not easily be disputed. This essay helped me

selected the article Phantom Welfare: Public Relief for Corporate America because it plays a crucial role in explaining the growing gap between the rich and the poor. Many Americans know the gap is there but don’t know why the gap is so huge and that the gap is only widening, not shrinking.

A prosecutor’s job is to find evidence to support his case against an individual accused of breaking the law while a defense attorney tries to present evidence to prove the innocence of the person accused. Neither can be truly be unbiased about their evidence but each of them is motivated to confirm a particular position. Much like a defense attorney, in his biography, Into the Wild, Jon Krakauer attempts to prove that McCandless’s tragedy was not due to his incompetence or lack of knowledge about the wild. He asserts emotions and rational onto McCandless’s experience as well as drawing similarities between his personal experience and McCandless’s in order to create a more sympathetic response from readers.

Throughout time, women have been considered housewives and mothers. Not all women stayed home, throughout history women have worked, mainly clerical jobs, teaching, charity workers, and other less demanding physical work. It was never a new thing that women were in the work force, it was the impact the propaganda posters and WWII made on the women in that workforce. This propaganda poster; titled “We Can Do It” features a beautiful women with her arm flexed and she is in her work coveralls, above her it say “We can do it.” the author is J. Howard Miller, he uses pathos and ethos to inspire a social movement that increased the number of working women, and changed the face of the workforce.

The American government has struggled with the issue of taxes and the budget for over a hundred years. Class conflict, adversarial political parties, and convoluted economic philosophies have resulted in a never-ending debate over taxation. The New York Times newspaper article, “Senate Panel Vote Backs Budget Plan”, from June 1993, discusses the current feelings of the time in regards to the budget and taxation. Moreover, the article mentions factors such as democrat-republican debate, trickle down economics, and high verse low taxes for the middle class. The issues discussed in this 1993 article differ only slightly from the taxation conversation of today. However, now in 2011, we face a budget crisis that threatens the American economy

Civil rights activist, Martin Luther King Jr. gave his memorable “I Have a Dream” speech while standing at the feet of the Lincoln Memorial in Washington D.C. His uplifting speech is one of the most admired during the civil rights era and arguably one of the best in American history. On August 28th, 1963, Martin Luther King Jr. spoke about the true American dream: equality. Although the video of his oral spectacle is powerful, the written document portrays exactly how brilliant Martin Luther King Jr. really was. Like an Architect who uses his stones to build strong palaces, Martin Luther King Jr. uses every word, every sentence, and every paragraph purposely to convey the necessity of a civil rights

When comprising an argument, the use of rhetorical strategies is essential to planning out how one presents both the chosen argument and the evidence for their position. To understand these strategies and how they are used allows for a deeper understanding of the argument and invokes critical thinking. For instance, in Journalist Joanmarie Kalter’s piece “Exposing Media Myths: TV doesn’t affect you as much as you think”. The author attempts to convince the reader that the notion, that TV is the number one source of information used today and therefore holds immense sway over the general public, is false. And because of how the rhetorical strategies are used in the article. She manages to get the reader to second guess the notion that TV holds

A rhetorical device is a use of language that is intended to have an effect on its audience.

No one wants to read a boring paper. It will make people tired within minutes. Most textbooks have no word or images that captivate their readers. That’s why people avoid reading them because there’s nothing fascinating about it. Writing about a topic that has conflict and visual literacy will keep the audience interested and wanting to read more about it. In a rhetorical situation, there are tones used for different types of audience. Rhetoric is used for different communities. It needs to be a reliable in a specific topic in order to communicate effectively.