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Understanding The Communication Approach At The Norton ( 1983 ) And De Vries

Decent Essays

Theoretical Approach
When managers or leaders are communicating to subordinates about business changes, or more specifically, restructuring or downsizing of the business, this requires the sender to determine the communication approach seen most appropriate for the receiver to interpret the message. In conjunction with the Norton (1983) and De Vries (2010), (2011) definitions, the leaders communication style, is a characteristic way of sending verbal or non-verbal communications during supervisor-subordinate interactions.

So, in line with the Norton’s (1978), (1983), and De Vries (2009) communication approaches, which are both developed with six dimensions, the communication approach to best be facilitated for the scenario company …show more content…

Through communicating with vivid language, and imagery (Emrich, Browner, Feldman, & Garland, 2001), aspiration from leaders can transfer an optimistic feeling to subordinates, in an emotional way (Venus, Stam, & Knippenberg, 2013). This dimension can perceive the capability of deriving goals, and motivating subordinates to feel the business changes are to succeed with high potential, allowing the future commitment to achieving goals (Locke & Latham, 2002). The verity dimension, allows communications fulfilment, enabling the provision of complete information in an authentic way to subordinates, from leaders. Leaders are able to communicate complete and unbiased information, promoting credibility (Van Dam, Oreg, & Schyns, 2008), and heightening trust between leaders and subordinates. Verity from leaders can also deliver negative information to subordinates, enabling depressed feelings towards realising expected obstacles (Oreg, 2006).

The subordinate dimension, perceives leaders communications of business changes, as simultaneously favouring the company and employees respectively. Business change processes raise problems of interests between leaders and subordinates, where subordinates are less likely to engage in changes, which directly benefit the business management (Cropanzano & Stein, 2009). However, this dimension is central to subordinates, by leaders considering subordinates

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