Understanding The Communication Audit And Goals, Before Using Qantas, Australian Largest Air Flight Service Provider

1843 Words8 Pages
Table of content

1 Introduction………………………………………………………………………2

2 Definition……………………………………………………………..………….2
2.1 What is communication audit?.....................................................................2
2.2 What is communication audit trying to achieve?.........................................2

3 Qantas…………………………………………………………………………….3
3.1 Identify Qantas’s current target audiences and their perception and motivation………………………………………………………………….3

3.2 Identify Qantas’ goals ……………………………………………..………3

3.3 Methods to assess perception of current communication………………….4

3.4 Identify issues and opportunities…………………………………………...4

3.5 Identify the effectiveness of Qantas’ internal and external communication…4

3.6 Identify and comparison with
…show more content…
How supportive is the internal environment for public relations activities?
What is the goal or mission of the organization?
What the issues raised from their previous performance?
What are the strengthen or weakness of the current situation?
What sort of measures the organization need to take to address these issues? Etc.

2 Definition

2.1 What is communication audit and?

“A communication audit is a systematic research method, which will identify the strengths and weaknesses of your current internal and external communications.”

An effective communication audit will help organization find out how they deal with their communication with their stakeholders in the past and identify the current internal and external issues within and without the organization.

2.2 What is communication audit trying to achieve?

First identify the issues in the real world scenario. By researching and evaluating the organization, give a report of the present situation that the organization is facing to with SWOT methods. Also identify who is the stakeholder and what’s their perception about the what Qantas has done so far. By the end, this audit will also provide a recommendation and steps to fix the issues thus creating another flying start for the organization.

3 Qantas
Australis’s largest Airline, Qantas, serves both international and domestic air flights, has over 8200 flights every week with 33,600 employees and 8 million
Get Access