Understanding The Competitive Advantages Of Chick-Fil-A

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

In today’s society, it would be most beneficial for Chick-fil-A to be open on Sunday. Not to mention the sales they could record, but almost every other fast food restaurant is open seven days a week. Just about all employers will tell you that you work for the customer, and with Chick-fil-A finding this happy medium, they can do so more cooperatively.

The competitive advantage that Tyson Foods Inc. holds is the large size of the company and its brand equity. As was mentioned before, the amount of market share that Tyson has been able to maintain gives the company an edge over the competition. The fact that Tyson supplied meat products to large franchises such as McDonalds and KFC gives the meat processor stable profits. Brand equity has also strengthened Tyson’s ability to compete in the foods industry. Advertising and promotion expenses for fiscal 2013, 2012 and 2011 were $555 million, $496 million and $552 million, respectively. The Tyson brand is well known in the United States and this helps keep the demand for its products high.

Chick-fil-A is a restaurant that will have you coming back for seconds with the whole family. Here, customers are acted on with hospitality and are given the best service the workers can provide. Unlike many fast food restaurants around, the workers have to be kind and pleasant when it comes to the consumers.

McDonalds and Chick-fil-A offer similar menu items, such as chicken sandwiches, chicken wraps, and chicken nuggets. While McDonalds’ chicken McNuggets and Chick-fil-A’s nuggets both claim to be chicken they differ in various ways such as the appearance, the actual meat inside and, in price. The appearance of food is what draws the buyer’s attention. The chicken McNuggets are tan brown and all similar in shape, looking like a bell or a boot. Chick-fil-A’s chicken nuggets come in different shapes depending on how they are breaded, and they are fried until golden brown. While what the food looks like it important, it also matters what is inside of it. Biting into McDonalds’ McNuggets looks like mashed up chicken stuffed inside a tan brown shell.

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

In comparison to competitors, Chick-fil-A distinguishes itself through its Christian, corporate purpose, “To glorify god by being a faithful steward to all which is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, 2014 (a)). Chick-fil-A is closed for business every Sunday to allow

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

All FOH team members, is the time of the year were we need to re-charge the batteries that way we can continuing to serve our guest with the best customer service and continuing to grow not just as a company but as a great employee, 2017 is right around the corner and the expectations are mero high Thant ever, we already know Chick-fil-A and what our boss expect from every single employee that woks for him, My 2017 goal is to make our chick-fil-A the best in town and the only way I can achieve this goal is havening the best employees in town, but I understand you guys need the right tools to be the best, so we have a great program/tool that we need to continuing used “eTrain”, during the next year I will be create new temples every moth that

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

As for other differentiation strategy Chick-fil-A, uses that are important to them are first, their company structure. Chick-fil-A is structured by having low debt and a being privately owned. Second, are their requirements for franchises meaning having a startup fee of $5,000, which allowed them to receive 15% annual sales revenue and a 50% of the net profit. Third, is their marketing and corporate service responsibilities approach and use of cows. Chick-fil-A marketing strategy consist of low advertising, not giving customer any frequent-buyer card, but have customer register through their website to win free meals and of course cow appreciation day. Customers would dress up in a cow suite and would receive a free meal as well. Last, was their succession planning, since Chick-fil-A has a strong family involvement there is a 30% chance that will go to the second generation, 12% to the third and 3% to the fourth.

The management thinks the best way to enter the said market is through franchise. Due to its already established brand name, there is likelihood of many investors wishing to be associated with its name and reputation. The Christian foundation which Chick-fil-A associates is an added advantage to its quest to franchise in Canada.

After I performed an internet search for “low-cost provider” 3 companies that are pursuing a low-cost strategy in their respective industries that stood out to me were Walmart, McDonald’s, and IKEA. These firms have achieved competitive advantage. Walmart has achieved competitive advantage by using the low cost provider strategy and providing consumer products at lower prices. Walmart’s slogan “Save Money, Live Better” shows the company’s strategy. In order for Walmart to produce reasonable price products, the company buys from cheap domestic suppliers and low-wage foreign markets which allow Walmart to sell products at low prices.