Understanding The Scope Of E Business

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01 - Understand the scope of e-business 1.1 Describe the environment in which e-business is conducted and business transaction types E-business is referred to the all electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes. E- business is used as an adjective to describe businesses that mainly operate online, i.e. they have no physical presence on the high streets and seek to minimize customer service and support through enabling web self-service, i.e. customers serve themselves before, during and after sales. The rapid advancement of technology and its application to business has been accompanied by a range of new terminology and jargon. The use…show more content…
This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general. It is useful for organizations or companies that are attempting to embrace the online medium as means of connecting with their target audiences. It is a powerful marketing and communication tool as it reduces customer acquisition and customer service costs. Many offline businesses decide to increase their internet presence as a way for cost effective and diversified marketing strategy. 1.3 Assess the security and legislative issues facing an online business organisation Security is a prime concern of e-business managers. The principal concern is the security of information: both about customers and internal company data about finance, logistics, marketing and employees. Larger companies tend to be more at risk from targeted attacks which are directed at disrupting services. Information used within e-business systems must be safeguarded from a range of hazards. There are a range of risks faced by organizations, the most common security incidents include: infection by viruses or malicious software; staff misuse of information systems; attacks by an unauthorised outsider
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