Understanding the Globalization Phenomenon

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Is it possible to understand the nature of globalisation? This is a question that has led to fervent debates, and has confounded sociologists in their pursuit to explain the mechanics of globalisation (Machida 2012). Globalisation is the most dominant social phenomenon that has shaped social interactions around the world in the modern age (Ritzer & Ryan 2002). In an age where people socialise beyond their immediate communities, where a Japanese person can purchase an American product that’s made in China, and where government policies in Africa can be written by people in the Netherlands, it is impossible to ignore the current, globalised state of the world. Globalisation has led to the blurring of national boundaries, which allows nations…show more content…
As many nations have been relatively unaffected by the rise of cultural homogenisation, this does not fully reflect the entire nature of globalisation (Machida 2012). Some nations have reduced the hegemonic effects of cultural homogenisation by adapting foreign cultural influences into their own culture, thus creating a hybridisation of culture. This is a process known as glocalisation. Traditional cultural values are not weakened by the dominating culture. Instead, their cultural identity is constantly negotiated within the influx foreign influence. Ultimately, cultures incorporate foreign values into their own culture in order to maintain their cultural identity (Ritzer & Ryan 2002). The concept of glocalisation provides a means for globalisation to be understood as it challenges the idea that globalisation assimilates cultures or distances nations. Instead, through the perspective of glocalisation, it is easy to see that globalisation is a process that hybridises cultures and highlights the existence of cultural heterogeneity. As globalisation leads to the dominance of a particular cultural group (Machida 2012), the hegemonic nature of foreign cultural influences direct local cultures to construct a hybrid identity as a compromise (Mythen 2012). This is further embodied within the notion that nations export consumer goods without any inherent cultural values (Ritzer & Ryan 2002). This enables cultures to consume foreign products by utilising them in
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