Unethical Advertising In Fast Food

Fast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kids and teenagers have eaten fast food at least once in their lifetime. But why has fast food gotten increasingly popular recently? Fast food has always been known to be very unhealthy, but kids still consume it anyway. The culprit: fast food advertising. In modern times, the majority of kids living in the United States have access to the internet or television, where they are easy targets for advertising. To prevent the nation from growing up obese, fast food companies should end all ad campaigns targeted towards children and focus advertising strictly on adults. These advertisements cause kids to consume fast food more often, to eat an unhealthy diet, and to grow up in a culture dependent on fast food.

Obesity and being overweight are very common worldwide issues around the world, especially in the U.S. There are more than 3 million cases per year. By changing your lifestyle such as diet and exercise, losing weight can seem effortless. Desirable junk/fast food or even irresistible fast food commercials can tempt you to do the unthinkable. We are all victims of this advertising war. Quick-service restaurants (QSR) generate these advertisements in hope to attract more consumers or to increase their popularity rates around town. These commercials bombard our state of mind only to convince us to buy unhealthy food for worthless money. The increase in fast food commercials in the U.S. has led to an increase in both QSR revenues and the obesity rates. Regulating commercial frequencies will lead to a decline in the obesity rate. Our country has more than enough issues that frequently affect our population. Despite these alarming cautions, the food industries with their advertiser use every available media outlet to promote and sell their products. Pushing food and drinks high in sugar is unethical and unjust. We learn to

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Although adults can view food advertisements critically to diminish their intended effects on their diet, Mello, Studdert, and Brennan found that children do not have this same cognitive ability (2605). They found that children under eight years of age are “generally unable to understand the persuasive intent of advertising” (2601). This means that children aged seven and under may not be able to distinguish the difference between when they are being marketed to and when they are being educated, for instance. This is likely the reason why “children who watch more television than do other children are more likely to identify incorrectly which of two foods is more healthful” (Mello, Studdert, and Brennan 2605). Studies have found that around 50% of “all nutrition-related information in television advertisements is misleading or inaccurate” (Mello, Studdert, and Brennan 2605). The food industry’s advertising practices are deceitful and harmful, yet they are not currently subject to legal

Professional triathlete, Sally Edwards said “If we will not settle for junk living, we certainly shouldn’t settle for junk food” (Don’t ask). Suggesting that we consume so much processes food without thinking twice, but wouldn’t in other aspects of life. In today’s society, these harmful foods are easily accessible to the general public. One might find it easier to purchase a pre-made meal rather than cook at home. Advertisers are well known of that preference and use it to their benefit. With the movement of healthy eating many companies are falling behind to provide that clean eating many of their customers are asking for. Instead they try to deceive customers with their ads seeming to be healthy. In the February issue of

Introduction According to statistical data, Australia is currently more obese than America. Obesity in Australia over the past few years has been described as an ‘epidemic’ which is ‘frequently expanding’ (Ryan, 2009). Professor Jimmy Bell from the Imperial College in London who is an obesity specialist says that "Genetically, human beings haven't changed, but our environment and our access to cheap food has. We’re being bombarded every day by the food industry to consume more and more food and we are slowly losing the war against obesity.”

Through television commercials, billboards and magazines advertised food is often sexualized and portrayed as something should be “rewarded” and will instantly make one happy and complete. I also found that each day, Black and Latino adults and children see twice as many high fat, high calories fast food advertisements than White children. More than frequently these fast food and beverage advertisements have little to no nutritional value yet marketers still have the audacity to call these products foods. These children grow up to believe that this is the kind of food that is okay for themselves and their peers to eat without seeing the reality and consequences. Growing up I for one never saw fruits and vegetable on kid television networks, but I definitely remember seeing Cheetos, Skittles, and Burger King. All in all standards should be set be to decrease the amount of low nutritional value food and beverages advertisements in particular those targeting Black and Latino groups. Additionally increasing nutrition education in all schools not only Black and Latino can help teach students to make healthier diet making them more relevant to

The public has the right to know where their food came from and how it was produced. Food is not being produced like advertisers say it is and the consumers have the chance to know the truth that “[…] animal and workers ae being abused. The food are becoming much more dangerous that is deliberately being hidden from us”. When advertisers swindle the consumer by placing a picture of natural, surreal, or farms on their product

I think that advertising for any kind of food that someone likes is bad for the viewer because it is usually unhealthy food and this leads to an increase in sales of that type of food and eventually leads to obesity. The fast food

(Econedlink, 2014, pp.1-5). Also the by Congress adding changes to the Nutrition Labeling and Education Act of 1990 that would have in to make it mandatory that restaurant display the content of the value what is the nutrition in their products can be seen by their customers. (Econedlink, 2014, pp.1-5). And if the FTC determined that the advertisement is proved to be deceptive they have the power to prohibit it and stop it they can make the advertiser reissue the advertisement with corrections. The deceptive part of the advertisement will be taking out of the second advertisement that was advertise the first time. For these illegal acts some companies are given a fine. It is very rare and happen on an occasion but someone can be incarcerated. Also the FTC has the authority to make advertiser to show that their claims are true. Test prove or physicians recommended stated by the advertiser must be prove by a doctor and must be able to be seen by consumers that request it. (Econedlink, 2014, pp.1-5). Sometimes FTC guidelines that are designed to shape behavior in a particular industry depend not only on voluntary compliance by affected businesses but also on the notion that an informed citizenry will expect such compliance. For instance, in a widely publicized 2011 effort to address the problem of childhood

False Marketing in the Food Industry Advertisements play a vital role in a company’s success. It is a marketing strategy used to increase awareness as well as the sale of a product or service. In the early 1990’s Tyson Foods released TV dinners featuring the cast of the Warner Brothers, Looney Tunes. On the print ad, they suggested that this quick and easy form of dinner was nutritious and healthy for children.

The food being advertised is extremely unhealthy and contributes to the obesity epidemic that is sweeping the nation.

Advertising is known as an act or practice of calling public attention to one’s product, service, or need. However, advertising is not always in the best interest of the receiver of the message. Advertising can be used to falsely accuse another company’s product while still being hypocritical. The piece of modern advertising I chose to analysis was the recent Taco Bell campaign called “Routine Republic”, which started in the beginning of 2015. In a new series of ads and websites created to promote the chain’s new breakfast sandwich, Taco Bell unleashed some heavy propaganda that pretty much makes McDonald’s seem like a communist dictatorship. The whole campaign was basically set to go against McDonalds. The TV advertisement that was created

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors