Unicef 's Ad Visual Analysis

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

This advertisement found on Google, is a simply zoomed-up hand is different than any normal hand due to its colossal, bulky, green, and appears to be a Marvel Universe’ popular character; the Hulk. The fictional superhero, the Hulk, is known for its aggressiveness and strong outrageous powers. Many kids, especially young boys, are inspired by such a figure for being so mighty. Enabling such a strong and mighty superhero to have a scant band-aid on is figuratively speaking that it is favorable to ask for help, even in minor situations! Some kids may have the problem with pride and do not want to submit to band-aid protection. Revealing this kind of vulnerability and keeping up with the green appearance of the advertisement makes the ad truly effective. Eye may not realize how color scheme is so important and effective to a worthy advertisement and how green signifies strength, safety, and healing powers(The Color Green 1). Therefore this ad is an effective ad for kids and its

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

By using the image of a smiling mother and son, the ad associates itself with pathos; what the viewer can do instead of dealing with pain. The ad uses an example of an ideal picture of a happy family, which relates to the wants of parents and adults who seek relief from pain. An

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

Advertisers all have one goal in common, that is an ad that is catching to a consumer’s attention. In today’s fast paced society there are so many selling products and charities. As I exam the advertisement for the American Society for the Prevention of Cruelty for Animals (ASPCA), I will show how they use the pathos, ethos, and logos – also known as Aristotle’s Theory of Persuasion.

Throughout everyone’s lives either children and adults, brushing teeth is nessecary to maintain fine-white looking teeth. Yet many people who constantly brush when needed still fall short in achieving white, shiny, teeth even though they brush after every meal. This is due to stains from wines, acidic foods, or the coming of old age. Either one of these reasons could be responsible for why your white-shinny teeth become yellow. Imagine having a fine dinner with your special someone, only to smile and have them see your ugly, disgusting, yellow colored teeth. With 3D White Strips made by Crest, say goodbye to those ugly teeth and say hello to shiny, sparkly, white teeth. When people ask other people “How did you get your teeth so white?” Most

Through visual anthropology, images, ads, and cartoons are constantly changing individual’s views and the world in which they live in. Images are not merely pictures to state the obvious, they are pictures that have a deeper meaning. Whether the meaning is shown or not shown, they convey representation of something more meaningful in the end. Stuart Hall

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

Moreover, there no “double speak” included in the ad, however, this child could be viewed as a form of propaganda due to the ad’s intention of helping children. The ad is also a form of propaganda because of the emblematic course of numerous children who get abused sexually each

This ads use of the startling image in contrast to the small words proves highly effective to the reader in swaying their opinion on the issues of war. By using the color scheme they also prove able to get people on there side on a comfort level too. So the startling but yet subtle nature of this ad turned out to be highly effective in making people think more about difficult topics and also convince them to do something about the

UNICEF created a campaign for children that need a family; hence, the title, Every Child Needs a Family due to the increasing number of children without families. These children lack a caring and loving family; therefore, in order to decrease the number of children without a family, UNICEF brilliantly put together the advertisement that touches the heart of those who look at it. The image seems to be taken at a storefront with a male and a female mannequin. Perhaps, since the mannequins look like the ideal parents, the child decides to hold the mannequins ' hands. The construction of this advertisement incorporated the use of rhetorical strategies such as a contemporary style environment, in order to enhance the rhetorical situation. The rhetorical situation then creates a more effective approach due to the display of affection that tries to inform its audience about the increase of children that needs a family and people should make a difference by helping out in any way.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her