Unilever Case Study

This case study chronicles Unilever efforts at restructuring, divesting, acquisition, and general streamlining of its worldwide operations. These operations, in 2000, encompassed 1,600 brands in 88 countries. These products are mostly food, personal care, and household products. Around that same year, Co-chairmen Niall FitzGerald and Antony Burgmans decided that Unilever needed to make some rather drastic changes in order to remain competitive. More importantly that competitiveness was the importance

OTPR ASSIGNMENT UNILEVER Group- W2 Aditi Sengupta – 14F403 Boris Laishram – 14F414 Nirav B Sanghvi – 14F435 Tejas V Nimbargi – 14F451 Vishakha Jain – 14F458  Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food

MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................

Unilever being a global manufacturer of packaged consumer goods, caused a high number of brands under its control. A problem they faced was the brands portfolio growing into a laissez faire manner.. For example, Unilever was one of the largest producers of ice cream, distributing across many countries including the UK, most parts of Asia, the Algida brand in Italy, Germany, Brazil, Netherlands, and the United States. With such a high production of ice cream in all these countries and with many other

Unilever Excels at SLIM Brand Excellence Awards 2015. Astra and Knorr are two popular brands among Sri Lankan consumers, that help to make good food taste great. Both brands excelled at the SLIM Brand Excellence Awards 2015 ceremony held at BMICH on November 5th, receiving two awards respectively. Astra won the Gold award for the ‘Turn around Brand of the Year’ and the Bronze award for the ‘Product Brand of the Year’, while Knorr received the Gold award for ‘International Brand of the Year’ and

HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide- Mr. Shashank Shekhar   EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various

History of Hindustan Unilever Limited Hindustan Unilever Limited which has a heritage of over 80 years of corporate existence in India is one of the largest Fast Moving Consumer Goods Company in India. It has a rich history, with a belief in values and an eye on growth. This approach has helped its business grow. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to reduce the environmental footprint

you chose The Company I have chosen to explore is UNILEVER GLOBAL. Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer

Saidur Rahman Brief discussion of Unilever Canada AXE, one of Unilever largest and most well-known personal care brands, the case focuses on adjusting brand communication to improve their appeal to the target consumer. The case also provides a platform to understand the role of consumer insight research in brand management decisions. In this case the company was experiencing stagnating sales. Than the company decided to segment and develops a target market for increased effects of its advertising

Unilever is a multinational company that has almost 400 brands and currently doing business in almost 190 countries and was founded in 1930. Its headquarters are in UK and Netherlands. Unilever has brands on four main division which are Personal Care, Foods, Refreshment and Home Care. Product and services Personal care Foods Refreshment Home care Axe Becel Lipton Domestos Dove Knorr Bru Instant Surf exce; Sunsilk Amora Taaza Rin Rexona Cornetto Wheel Aviance Creme bonjour Unox Unilever is more