Unilever Case Study

As a large multinational, Unilever recognises the importance of its employees and their influential impact on business success, which has become even more crucial in a faster-changing working environment, in which higher flexibility and

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

In 2000, Unilever decided to reduce 1,600 brands down to 400 and then select a small number of them to serve as “Masterbrands”. One of the reasons to have fewer brands is to decrease control issues. It is harder to manage so many brands, especially when each one has its own particularities. As Deighton pointed, Unilever’s brand portfolio had grown in a relatively laissez-faire manner. In other words, the company’s brands were created without large interference.

Unilever is an international corporation that manufactures Axe deodorant and body sprays. With sales over $100 million, teenage boys use Axe regularly. To market their products, Unilever

This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks

Unilever is a multinational consumer goods producer whose main products include foods, beverages, cleaning agents and personal care products. Unilever faces global competition from its worldwide competitors including P&G, Johnson & Johnson, L’Oréal, Nestle, Kraft and other producers. For purpose of understanding Unilever’s competitive environment in HK and devising a competitive strategic suggestion for Unilever, a Porter’s five forces analysis of HK consumer goods market is performed which is designed to measures the competitiveness of the target markets. Through this analysis, the attractiveness of target markets which is defined as the overall industry profitability and the risks

Hindustan Unilever Limited (HUL) is one of the strongest FMCG Company having a long standing in India with the motto that what is good for India will be good for HUL. HUL is a household name in most of the categories of the products. With right vision statement which includes the environmental vision the company is growing as sustainable company. The brands are manufactured in 29 owned factories across the country having more than 18,000 employees. The company has over 1800 suppliers and associates, 3500 stockists and coverage of 7 million outlets which includes direct coverage of 3 million outlets through their distribution partners Project Shakti. The turnover of the company in the fiscal year 2014-15 was 30,170 crores. HUL has products in categories of personal care products, cleaning products, food category and water purifier and most of their brands are market leader in their category.

Unilever differentiates itself from other market players by having a business model that approaches profitable growth and responsible growth together. It prides itself on doing business with integrity and taking into consideration the interests of those that their activities can affect. It has also a Code of Business Principles which must be upheld by all people at Unilever (Unilever, n.d.).

Therefore, Unilever employees are constantly looking at how to satisfy the consumer’s daily needs and requirements. Ms. Silva stated that Unilever employees continuously endeavor to win the hearts and loyalty of their consumer by providing them with products that would make a difference in their lives and improve the quality of their

Unilever (ULVR) PLC is a multinational corporation selling a broad range of products including foods, drinks and household and personal care products, based in the United Kingdom and the Netherlands. It owns more than 400 brands and operates in 190 countries around the world with its manufacturing plants in 70 countries. Unilever is a global company and it is a market leader in many countries around the world including the United Kingdom. The products that the company sells, consist of all human necessities and luxuries. It employs a transnational strategy which concentrate both on achieving global standard and adapting to local preferences at the same time. This strategy is the best of all which is one of the factors that help the company achieve its success.

Unilever is a British-Dutch multinational consumer goods company, whose products include shampoo, soap and food. It has more than 400 brands including Dove, Lifebuoy, Pond’s and Vaseline. This company was performing better than their competitors but still it has experienced someenvironmentalissues. In 2008, Unilever suffered some very bad publicity and considerable pressure. It was failed to provefull responsibility regarding the environment.Also media and people oppose this company. Unilever is global company which was badly affected by a local issue.

Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day.

This helps product development as internal chefs can freely do experiments and explore new food solutions

Unilever has subsidiaries in Europe, North America and other regions of the world. Some brands of the company such as Lux soap are sold even in Cambodia and Albania where the corporation does not have any industrial operations of its own. The company has a presence in 75 countries where business is done through one or more operating industries and 500 companies make up the overall Unilever group (Moreno, 2015).

If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and