Unilever Competitors Analysis

2547 Words Jul 24th, 2013 11 Pages
COMPETITOR ANALYSIS No business is an island. For success, the business will need to deal with customers, suppliers, employees, and others. In almost all cases there will also be other organizations offering similar products to similar customers. These other organizations are competitors. and their objective is the same: to grow, make money and succeed. Effectively, the businesses are at war, fighting to gain the same resource and territory i.e. the customer and like in war, it is necessary to understand the enemy. For that reason we will analyze the competitive market of Unilever.
PROCTOR & GAMBLE
Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio,
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Starting off just as P&G did in its beginning; Unilever's founding companies produced products made of oils and fats, which were principally soap and margarine. The concept in the early age of production and selling was to produce standardized products and to mass market them. This worked really well in the early 20th Century and took the market at large. At that time most of the companies were doing this strategy and were profiting for producing a product, which was standardized. Then throughout the years the company evolved and started to expand its product lines, and started to penetrate in different markets of the world, which lead to its high brand awareness and recognition in different countries. Hence, now, in the current time, Unilever is considered to be a strong and a very well established brand. The name of the brand has made it possible that whenever the company thinks of introducing a product in any country, the fact that it is already so very well established, makes the company credible. The customers who don’t want to associate themselves with any introduction of a new and a changing brand would then be inclined in buying a product of this company. Thus the name, that the company has established for itself is helping it a lot.
Aware of the Consumer Buying Behaviour
The products of Unilever have been around for more than a

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