Unilever Deodorant Brands

Old Spice is a toiletries cosmetic company specifically targeting a male audience. The company makes deodorant, body wash, shampoo, and so forth. Their audience appeal is towards younger adults, and late teenagers both male and female. The emphasis and focus that they wish to present with their product is to make you smell like a “man.” They’re idea of a man is someone who’s more exciting, bold, independent or a leader. For example, on the company’s website you’ll see in home page the advertisement for a new product has a slogan saying,’ smell ‘em who’s boss.” They instill an idea of the ideal man through the use of advertisements. For majority of their advertisements they use men who work out excessively and have greater physique than the

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Magazine advertising share a common message theme: SEX SELLS. Advertising uses sexual content such as sexual or erotic images, and words or phases to attract the attention of the consumer who then notice the product. This form of advertising has been used for centuries dating back to the 1800s. The famous tobacco company W. Dukes & Sons Tobacco, used a strategy to sell tobacco in 1885, by inserting trading cards of sexually provocative actresses into their tobacco packages 3 ( see image #1 4). W. Dukes & Sons became the leading tobacco companies by 1890. How about this slogan “To make your skin flawless” from Woodbury’s Facial Soap company. The soap company was near its end in the early 1900s. To boost their sales, they changed their advertising. They had previously used images of a doctor’s face on their soap wrappers and advertising. Instead, they incorporated images of romantic couples showing attractive, young beautiful women along with slogans as “A Skin You Love to Touch” 5 to increase their sales. This strategy was very effective. The advertisement contained a couple; a young beautiful woman looking straight ahead and a handsome man looking at her. The male model is holding her right hand with his left arm is wrapped around her, holding her close to him. This gives the viewer the idea that the two models are a couple. The slogan in the

A quite common misconception of advertising is that only women are sexually objectified to sell a product, when in most cases men are just as sexually glorified. Men are shown in an array of different types of ads such as ones for cologne, razors, alcohol, etcetera. Depending on the product being sold there is a very distinguishable type of man being shown. Classy men in suits, manly guys with large muscles and excessive facial hair, or men surrounded by varying amounts of beautiful women. These three general types of males are depicted this way because that is generally how most men strive to be.

Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

The primary message of all four advertisements is to portray the product as needed in an individual’s life and that it is the superior option for a multitude of reasons. The first advertisement suggests that women, primarily although men may or may not take notice of the product for their own use, cannot achieve youthful skin appearance without the product. The second advertisement installs fear and doubt, with the offer of services to dispel those fears and doubts. The third provides a blend of fear, by focusing on men who may be insecure or who wishes to be more manly or perceived in a different light. Instead of focusing on the product itself, it conveys a sense that smoking Camel cigarettes will help transform the man into a manly outdoorsman. Finally, the fourth advertisement offers choice and, in the form of said choice, relief. By focusing on showcasing two unique flavors per pizza pie offered, it allows those who require significant choice options in their restaurant experience to be assured that Pizza Planet offers that choice. As mentioned in the targeted audience portion, this choice is significant for households with diverse preferences when it comes to selecting a restaurant to eat

One of the most important human need is acceptance. Humans strive to appear normal as much as possible. Unfortunately, normality is often associated with heterosexuality and binary genders which is a myth Secret dispels in this commercial. The commercial utilizes an appeal to a higher order need of humans to be accepted as normal to send a social message. The commercial does not persuade its audience of women, that in order to be normal they must use secret deodorant, rather it persuades them to understand that despite their differences they are accepted and are fit to use the deodorant. This persuasion technique is effective because minorities frequently feel the urge to assimilate with the majority, but with Secrets message which says “there is no wrong way to be a women”, the brand displays an awareness that the definition of normal is fluid.

The primary target market for our strategy is men between the ages 13 and up who generate a middle to high income. Any man old enough to wear cologne or who likes to smell good is a man who would benefit from our products. We are looking for a customer who values name brands, long-lasting scents, and

In advertising, fallacies are often present. These fallacies are usually not obvious and are used to connect to a certain demographic. The ads of Axe hair and body products are notoriously sexist and assert their products only for a certain kind of man. The ads target, for example, men with lower self esteem implying using Axe in their hair and body will make them more attractive to women. In this particular ad, many fallacies lay underneath the surface. The fallacy most notable in this photo is a false dilemma. It is distinctly

We went about the research and production in a few steps. First we made a power point video and then we did a voice over on the video. The video was made from slides of words and pictures that we found on the internet. We also found data on the subject. One fact that the Daily Mail found out was that one in five men admitted to never using deodorant or any other kind of body spray (Tozer, 2011). We also found out through the Huffington Post that deodorant has antibacterial that stops the stink of body odor before it happens while antiperspirants deal with sweat directly (Klein, 2013). The final fact we found that was interesting is

In this advertisement, Axe is trying to sell an item they call the “Detailer”. They try to say that this item is a must have for men everywhere as it is the best item that will, in their words, “clean your balls”. Yes, I said that right, clean your balls. They present this advertisement

Advertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risqué and inappropriate by several readers, even their cancelled their subscriptions to the magazine immediately (O’Barr,2011) . However, by today’s sexually liberated standards, this advertising already is positively chaste. During the next 93 years, sex is become a