Unilever Indonesia

The study was carried out only as per the requirements for the award of Masters of Business Administration, Bangalore university

©2011 IAM IAM Level 2 Certificate in Principles of Business and Administration • Qualification handbook • 7

Operation of Unilever around the world starts fragmenting, but Unilever continues to expand globally and investment made in R&D is increased.

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

Today the company is considered to be one of the most successful businesses within the last twenty years. To study the success of this company this assignment will analyse the company’s current business model and will give recommendations for its future success.

Smera Eliza Philip PA1136 28th August 2011 University of Mysore and Post Graduate Program in Management

Carol M Graham, Mark V Cannice, Todd L Sayre. Journal of Management Research. New Delhi: Aug 2002. Vol. 2, Iss. 2; pg. 63, 10 pgs

Even if you have the most exciting idea ever, it is often difficult to enter a new market or industry and compete directly with established incumbents. You have certainly noticed how I have repeated Michael Porter’s three basic competitive strategies in every chapter. Implementing, cost leadership, differentiation, and strategic focus alone, or a blend of these three things can help any business increase its competitive advantage. For this reason I will dedicate the next few paragraphs to these three concepts.

Rakesh S. Patil1, Varsha Patil2 and Pratibha Waje 3 1 Head and 3Lecturer 1,3 Sir Visvesvaraya Institute of Technology, Chincholi (Sinner) Nashik-422 101 (MS) 2 SNG Institute of Management & Technology, Rajgurunagar, Pune (MS) 1 rakeshspatil@yahoo.com and 2virajrpatil@gmail.com

Now Unilever is a multi-brand company that has over 400 different brands under them. Since Paul Polman became the CEO of Unilever in 2009 their business plan was shifted from food brands to beauty and hygiene products as they are more financially beneficial. The same year Unilever created a sponsorship with a NASCAR team JR Motorsports for advertising purposes of their products and to gain more publicity.

Dr.B.D.Mishra Akriti Gupta Reader Iti Shrivastava M.B.A.; Ph.D Shikha Sahu Financial Management, Business Policy Shobhna Jha Strategic Management

Submitted To: Khaled Mahmud Lecturer, Institute of Business Administration, University of Dhaka. Submitted by: Rahimun Anik Haider (ZR-43) Saleh Ahmed (ZR-46) Md. Ashiqur Rahman (ZR-55)

BEING A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT, SCHOOL OF MANAGEMENT STUDIES, KOGI STATE POLYTECHNIC LOKOJA.

Dr. Harsh Purohit , iic@banasthali.in, Associate Professor & Chair- ICICI Bank CBFSI , WISDOM, Faculty of Management Studies, Banasthali University, Banasthali Vidyapith

In the partial fulfillment of the requirement of Master of Business Administration (M.B.A.) Program (2002-2004) Hemchandracharya North Gujarat University, Patan.