Unilever Internship Essay

When thinking of what makes a successful advertisement, many would agree that the most successful brands adapt to the society and trends around them. Similar to everything else in our world, advertisements continue to change year after year and era after era. When thinking of common brands with impressive advertisements and campaigns, Coca-Cola is one that we are introduced to at a young age. Coke has been advertising their brand for over one hundred years. This brand continues to relate to many consumers by modifying and creating advertisement campaigns, which relate to current trends. Two advertisements in particular test the theory of how as era’s progress what was once seen as competitive relationship is now a budding romance and popular marketing strategy.

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

We are Agency TS9, a consumer products public relations firm, with an innovative approach to strategic communications. Beginning with research-driven consumer insights, Agency TS9, executes strategic public relations programs that increase engagement, build equity and drive measurable business results for branded consumer products and services. Our goal is to promote our clients to the best of our ability through the use of our powerful mix of traditional publicity to the modern social & digital media to capture the minds, hearts and spirits of target consumers. We are composed of 6 talented members. Mikaela Donelan as our skilled Account Executive, Molly Anderson as our wonderful Public Relations Coordinator, Andrew Ellingson as our dynamic

College Works Painting would be an incredible opportunity because it would provide me with the experience needed in the real world to be truly successful. I have done internships before however they were primarily along the lines of paper-pushing and sitting around. At first it seemed fun, but I soon felt like my abilities were not being challenged and that I could do more than what I was given. The internship at College Works Painting would provide me with the opportunity to be challenged and expand my potential. The internship would teach me valuable, hands-on skills needed for the real world. For example, interns learn time-management and communication skills while engaging in the program. I, being a Mass Communications major would benefit

Marketing managers are often sought out to help improve the market share for a business (“Marketing Manager Career Outlook and Salary,” n.d.). This is why the projections are deemed to be a positive one for those seeking careers in the marketing field. It is predicted that the largest percentage of growth is going to come from Internet marketing. The big one is in social media marketing. Therefore, the prospects are higher for those who have background in digital mediums; such as, search engine

For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires & aspirations. For consumer insight to compliment the campaign it needs to work in synergy with the media chosen to appeal to the particular target audience. This paper will assess three successful campaigns where the brand has affectively reached its audience through consumer insight and its use of media to deliver the one succinct message.

The decision I made from the list was listed as UAMS- Patient Education Patient Care Services with Barbie Brunner. I contacted her and even went up to her office to see if it was possible I can intern in her department. She stated, “she is interviewing an internship coordinator, so give her a few weeks.” The few weeks will be around when the semester start, so that wouldn’t help me at all. I went to this women name Katherine Metz (I go to church with her). During graduation season for high school students, she was recognized for University of Arkansas for Medical Sciences (UAMS) number one Nurse Educator Award. A lightbulb pop above my head. I thought to myself that I should talk to her about an internship at UAMS dealing with educating patients. She ask for some personal information and she emailed me back within two days. Dana Smith- Patient Education Specialist- emailed me and told me she will be handling getting me processed to intern with them. I went in for an interview. They told me the general information about the department, what will be taking place on the first day, scheduling, dress code, lunch, parking, and how and where to get the badge. After talking to them I know I will enjoy this internship with Dana Smith and Emily Gordon in the Patient Education Department at University of Arkansas for Medical Sciences (UAMS).

Brands began to understand the potential of this medium to connect personally with each consumer and build their customer base. In order to grab the attention of the consumer within the vast amount of existing content, posters and infographics are used in blogs and networking platforms, which are specifically tailored to the interests of their target audience. While print posters and banners were widely used during the early twentieth century to educate and influence the public in times of war, online advertisements and ‘memes’ are used to influence public opinion today. Some of the most notable global social media marketing campaigns that boosted the brand’s image are P&G’s ‘Always: Like a Girl’ campaign, Coca Cola’s ‘Friendly Twist’ campaign and Dove’s ‘Real Dad Moments’ campaign. Visual communication plays a very critical role in online media. Content can be accessed, manipulated and misused within seconds and can affect political, professional or personal relationships

Among all, my responsibilities included creating various types of content, responding to users’ quires and concerns and managing relationships with marketing partners, such as media and educational institutions. Moreover, I have a hands-on experience in managing corporate communications channels for media including websites with around 130 000 unique visitors daily and social media. This practical experience was gained during my studying, which also illustrates my ability to meet deadlines, juggle multiple priorities, and maintain a professional work

I have always been fascinated with how messages are conveyed to large audiences, via multiple media channels. I am constantly reviewing and evaluating various media techniques which use visual and conversational communications. I am particularly interested in digital media advertising in a global context. I would like to broaden my knowledge and research of academic theory and practical application of psychology, media trends, placement and design of public messages. I am naturally curious of how integrated campaigns reach various audiences through different media, such as television, radio, newspapers and digital technology. I enjoy analysing and evaluating key messages, methods, strengths and weaknesses of different campaigns reaching different target audiences. This constant process in my daily life, gives me ideas for personal research and application to future work. I would welcome the opportunity to work with leading scholars and industry professionals in this field, use traditional media and industry standard digital technology, within an international academic environment. I also hope to learn and share innovative ideas with likeminded peers. I am a highly motivated individual with a focus to succeed academically and in industry. I enjoy new challenges which push my problem solving skills forward. I believe this master’s course will advance

First, marketers must stop being distracted. Perhaps no industry has changed so dramatically over the past 10 years as Marketing. The media landscape has grown exponentially at the exact same time consumer expectations and empowerment has exploded. The marketer’s daily ‘To Do’ list has become increasingly cluttered and complex. In a spirit of self-preservation, marketing departments have sought out time saving solutions, and media publishers and media buying agencies have been quick to provide them. The outcome is a multi-billion dollar industry dedicated to paid mass media solutions that place greater emphasis on efficiency than effectiveness. Case in point…

The constant dynamic and revolutionary changes of the 21st century (belch & belch 2015) has been creating countless impacts on the diverse realms of our lives, directly or indirectly affecting the associated business worlds also, due to which, different business kingdoms are swelling up their products and services to earn the steady patronage of consumers and are applying various media tactics to instigate them to choose their inventions over their competitors. It has become a battleground, where every brand wants to create campaigns with neck-to-neck fight to their competitors to outshine in order to survive this ever-evolving world.

Not only the personality test certifies me, but also the social media specifically, Facebook does show my communication and engagement skills. I have more than 8 thousand followers on Facebook. Hence, I will be the right candidate to provide marketing, events and communications support for the division. My recent internship with the ANU Science Communication and Marketing has been a great training in creating materials to document and publicizing it through different media channels. I gave input for the office during the ANU ‘Stargazing’ event. I have also developed a communication and outreach strategy for the office to boost its campaign during the National Science Week 2017 in the ACT.