Unilever Marketing Essay

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Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

     Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote “The Dutchman”. The play itself is a great representation of the relationships of races in America during the 60’s and can even been connected to today’s society. The Dutchman mainly focuses on the black-white relationship but can also be drawn to other cultures and races. I, myself, can also relate to what LeRoi Jones wrote in one way or another. Being a different culture and not being accepted was the first façade of America that I got

Honestly, because I strongly believe working in an International company would be a benefit for my CV and for my future career. Moreover, as a soon to be graduated I need hands-on experience and I believe Mondelez International would provide it. Finally, because I am convinced I would be a valuable asset for the company, offering my innovative ideas and contributing improving Mondelez's brand.

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

Several threats exist. Company G is a well-established and respected company. Although this is a factor, rival companies eager to capitalize exist. Companies will make product closely resembling Company G’s and may offer at a lower price or with more incentives. Market growth will not be slow and low fixed cost to produce item will decrease rivalry. Since customers somewhat easily and freely switch from one product to another, this will increase rivalry. There are quite a few rivals in the same market.

Marketing Different Companies have different methods of selling their products, some companies decide to launch an item and wait for the results of the sales. Another method of selling a product is to research the market in which it is to be sold. There are various ways of conducting some market research, much depends on the item you wish to sell, the time you may have to research and the amount of money that is available. People who are expected to be consumers may be approached in order to recognise their needs, this may be done through questionnaires verbally by post or by phone once their needs are recognised it will be clearer what to provide for them.

TRIBE was founded in 2015 by three friends and ultra-runners Guy, Rob and Tom, who took part in a 1000 mile run across Eastern Europe to fight against human trafficking. Their journey is what inspired TRIBE and together with a simple mission, they decided to set out and develop the highest quality performance nutrition products from 100% natural ingredients to help prepare others for their own though journeys. They have since then launched 25+ natural products; protein bars, energy blaze trails, protein shakes and trail mixes. Today TRIBE is growing fast (Tribe, 2017). TRIBE is currently an online retailer, adopting a direct-to-consumer online subscription model (Holloman, 2016). TRIBE specifically targets runners and

Desk research allows us to collect information from competitors’ websites in terms of promotional methods and industry monitoring, information is also collected through Census, the Bureau of statistics and Council statistics.

Marketing Unit Throughout this unit I am going to try to develop my own marketing strategy and techniques for the company Tommy Hilfiger. The store that I will be assessing is the Bluewater store. I will attempt to identify the methods and strategies that are used by the company when promoting and trying to increase the sales of the Tommy Denim range of jeans and clothing, I shall then attempt to develop my own, better strategies. Marketing is essential to the success of any business.

1. Using the BASES model described in Exhibit 9, forecast the estimated demand (trial & repeat) for the 2 pizza options under consideration: Pizza & Topping and Pizza Only. Most of the data needed for the forecasting exercise is available on pages 14, 15 and on page 34 (Exhibit 21).

Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day.