Unilever Us Inc Case Study

Their ability to successfully co-brand themselves is an invaluable strength. As mentioned above, their fans patron the sponsors, increasing their profits. It’s because of this, that allows this co-branding strategy to work. Because NASCAR knows how important it is for sponsors to see an increase in sales, they offer training sessions to help them make the most out of their sponsorship. Sponsorships make up 50% of NASCAR’s revenue so it’s vital that these partnerships are maintained.

Junior Johnson, a NASCAR hero, is a true example of where the sport came from. He was raised in a moonshine family. Johnson's father taught him many values such as no stealing or lying. Although it seemed contradictory that they were breaking the law everyday with their business, apparently it was all they could do to survive. When a school friend named Millard Ashley was asked about Junior’s driving, he replied, “Junior? Hell, he’d run wide open all the time….Yeah, he was pretty bad about that. He was always blowing a head gasket or somethin” (Menzer, 61). Junior had a talent for making his cars faster with better handling than those of the law’s. Outrunning law enforcement officers became a means for the drivers to learn the knowledge needed in increasing a car's, or racecar's performance.

The year 2008 was a dreadful year for corporations as it brought profit losses for their business. Corporations would rather forget this dark time in history plus trust past events do not repeat themselves. During 2008 companies were struggling to stay in the industry. NASCAR, Chevrolet, and Chrysler among others firms could not have prevented what was occurring in the USA economy (Ferrell & Hartline, 2014). There was nothing that could have altered the 2008 recession. However, the NASCAR’s overall co- branding strategy dealing with the marketing affairs seems to be a sound plan, but they lacked diversification in its sponsorship portfolio.

With the NFL season kicking off this past weekend several business-to-business agencies are paring with other companies to promote their products in a cleaver and sports related way. One agency that has already started their campaign is the #MyTeamCan where 28 of the 32 NFL teams has customized Bud Light cans with their team logos and a tag line specific to their teams and their history. Because of this recent and relevant marketing campaign and agency that I am accustomed to I wanted to look more inside the company.

“Towards the end of his career Dale seemed to go backwards just as fast as he went forwards.”(5:1) Dale Earnhardt always had bad luck at Daytona Super Speedway. “Earnhardt dominated the 1990 Daytona 500, leading 299 out of 300 laps but cut a tire on the last lap to take himself out of the race.” (1:72)

1. When the Dayton Dragons opened the gates of their new field in April of 2000 with what the team dubbed the “world’s largest outdoor billboard” they were using the strategy of:

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Each year NFL partners up with sporting brands including Nike, Reebok, Adidas, Gatorade, Wilson, Under Armour, Cutters Gloves, McArthur Towel and Sports and

The co-branding strategy has proved to be very successful over the years for NASCAR by giving them the competitive advantage. One strategy that NASCAR uses is partnering and co-branding with other large corporations for the races and drivers (Ferrell & Hartline, 2014.) Some of these large Fortune 500 companies include: Sunoco, Coca-Cola, Allstate, DuPont, Gillette,

The NASCAR branding strategy is similar to its overall marketing strategy which entails appealing to the fans using web and digital print. NASCAR has adopted an exclusive and useful way to market its brand towards the public. The strategy has included NASCAR believing that the fans are extremely important and they focus on attracting new fans and by utilizing various marketing techniques they hope to gain new fans in the future. They use to publish a different advertisement, reviews, contents, promotion, sponsorships and various other ways to appeal to their fans; to help ensure they remain loyal to NASCAR.

This company is based out of Colorado and is well-known across the country. Space in Colorado’s stadium, for a Rocky Mountain Chocolate Factory store, will be provided for the company to use during the season. This presence will provide the company with greater exposure. This sponsorship will be unique partnership. Unique sponsorship opportunities in sport provide companies with a large audience (Irwin, Sutton, and McCarthy, 2008). A chocolate factory store inside the stadium will provide a unique experience for the fans in

In addition, a large number of brands also results in a lack of a unified global identity. Many of Unilever’s product categories had checkered identities. As Deighton exemplified, the company used to produce ice cream under different brands among the globe, such as Wall in the U.K. and Asia, Kibon in Brazil, Ben & Jerry’s and Breyers in the United States, Langnese in Germany, and so forth. Each one had a

They are a sponsor for the University of Miami and it shows. The takeout counter has a bristling business on a Friday night. Many of the patrons at the restaurant were donning U of M jerseys and the like. Our bottle of water had the University of Miami logo on the face and we were happy to support the restaurants sponsorship of the football program.

This helps product development as internal chefs can freely do experiments and explore new food solutions

Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their “double bull” logo is never out of the spotlight, and constantly seen by the consumer.