Unilever Vs P & G

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Based on the mission of an organization and its HR philosophy, HRM relates to strategically aligned practices towards employee management (Shani, Divyapriya and Logeshwari 2011). Influenced by the beliefs of a company’s leadership, as well as by its culture, values, and external environment, HR philosophies “are able to further define how employees are to be treated” (Schuler, R. S., Dowling, P. J., & De Cieri, H., 1993). A summarised illustration of Unilever’s SIHRM can be found in the appendix (appendix 1).

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

One company that engages highly in Corporate Social Responsibility is Burt’s bees. This company is a part of the Natural Products Association and developed the Natural Standard for Personal Care Products, which set in motion guidelines for what determines whether or not a product is considered all natural. In producing solely natural products this company is dedicated to the sustainability of the environment and the health of their consumers. Each product design is promised to be organic and environmental friendly in order to benefit consumers as well as the ecosystem with which we live in and must maintain. The company has enacted a goal for 2020 to be the “greenest personal care company on earth.” With this goal in mind they aim to be carbon free and operate using 100 percent renewable energy, ultimately emitting no waste into the environment. They intend to provide employees with educational and motivational inspiration on how to be and promote sustainability to other members of society as well as promote sustainability efforts to society through social media

As mentioned, CSR is the business approach that a company deliver economic, environmental and social benefits for all stakeholders to contribute to sustainability. Company that implements CSR give a lot of effort to deliver the three aspects of benefits. We are going to discuss about the environment and the social benefit of Procter&Gamble(P&G). P&G is a nearly 180 years old global consumer packaged goods company which selling the personal care products and cleaning agents. P&G sells their products in grocery stores, drug stores, baby stores and other stores in approximately 180 countries. It owns 65 brands which split into 10 categories.

What positive strides are both companies trying to make with their corporate social responsibility efforts?

In other words, these socially responsible companies will evaluate not only the short and long term economic outcomes of their present decisions but also the long-term environmental and societal outcomes of their current actions. This thus leads to the triple bottom line approach of reporting environmental, social, and economic performance. In addition, Wilson from the Ivey Business Journal argues about corporate social responsibility or the CSR. The CSR has been around longer than the term and implication of “sustainable development” but has similar guidelines. From about 1953 the on, the main debate was whether corporate managers had an ethical responsibility to consider the needs of society and by 1980, it was generally and consensually accepted that corporate managers should and did have this moral responsibility. So by incorporating sustainability plans or even creating a separate branch dedicated to doing so, the company’s reputation often is increased, which over the long term, will contribute to accentuate customer loyalty, market share, and brand value and awareness. (Wilson, 2003) This case study done on Johnson & Johnson published by the IMA Educational Case Journal analyzes the impact that implementations of these sustainability

In 2003, there has been increased pressure on many companies and managers to acknowledge their responsibility to society, and act in a way which benefits society overall (Lindgreen and Hingley, 2003). The major societal issue threatening food retailers has been environmental issues, a key area for companies to act in a socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 's

P&G could; however, do a number of things to overcome the risk aversion involved in Unilever 's move. First, they could rely on their reputation to launch similar or better promotions, since risk aversion would be minimal as both firms are well-known national chains. They could advertise against Unilever, or launch ads which compare the prices; something that had not previously been done when the two firms were cooperating. Since this reaction is probable, Unilever has established that this reaction by P&G will result in an economic advantage in at least one of its markets. Perhaps P&G 's reaction

Today’s culture is pushing companies to be more socially responsible on all levels. Companies who fail to adapt risk becoming overshadowed by competitors that do so. According to the text, "...companies displaying a 'clear commitment to ethical conduct ' consistently outperform companies that do not display ethical conduct..." (Strategic Management, 312). It is therefore important for companies to meet the standards of customers who choose to shop with a ‘filter’. As such, it is important to investigate how a company ranks when doing a strategy analysis. The following paragraphs look into Starbucks to see what socially responsible actions they claim to do, where they fall amongst their competitors, and whether their claims are truthful.

In this era of sustainable development, companies have realized the importance of adopting a corporate social responsibility and contributing their part in the development of environmental sustainability in the community that they are a part of. However, what is interesting to note is that many companies have found the

The following paper explores environmentally friendly strategies utilized in the UK based multi-million-dollar corporation, Marks and Spencer. Marks and Spencer is a food and retail corporation, with headquarters in London, England. The following paper will analyze the effectiveness of utilizing environmentally friendly strategies in a large corporation, such as M&S, and how those strategies could be implemented in a US based startup food and retail business, specifically located in central Florida.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Gillett’s product line was closely related to P&G in a sense that their businesses tend to cater to household personal products with the exception of a few.