Unilever 's Mission And Values

Some key determinants of a successful social media promotional campaign is measuring brand reach or viewers, and the level of engagement interacting with the promotional message. Level of influence can inspire followers to take some kind of action such as engaging with your message or making a purchase. Measurables such as tracking social media traffic to a company’s website or even time spent on a specific page, viewing of various products and other such actions can also provide valuable data. These are all relevant from a marketing perspective in evaluating increased brand awareness or appeal of interest to the promotional campaign.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

According to a poll from hubspot.com it was found that businesses with high numbers of webpages get over six times of more leads than companies with fewer pages. These statistic prove the importance of social media marketing in the business world. The effectiveness of a company’s advertising through social media measured through the metrics scale, or more commonly known as the key aspects of social media advertising. I do believe that metrics matter in social media to an extent, but a large part of the effectiveness of social media is one that cannot be measured. With that I will try to explain the importance of metrics and their impacts on the system. . . . . . . . .

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

The effectiveness of Social Media can be improved depending on what metrics the marketing managers

According to Social Media Marketing University, more than 45% of companies stated that their most significant challenge in using Twitter is measuring their return on investment. Measuring ROI is essential for not only determining effectiveness but also making adjustments to improve outcomes.

As you can probably guess, companies are going to have to adapt to the needs and wants of consumers. The main brand trying to use social media to its advantage is Coca-Cola. According to the “Branding” article, In 2011, the company announced they would be investing into

As the use of social media grows, the need for effective metrics becomes more and more significant. On balance, companies don't want to get trapped measuring the wrong data, or being flooded with too

Social Influence like social class and culture will also affect the consumer decisionmaking process.  Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant

Unilever is a British-Dutch multinational consumer goods company, whose products include shampoo, soap and food. It has more than 400 brands including Dove, Lifebuoy, Pond’s and Vaseline. This company was performing better than their competitors but still it has experienced someenvironmentalissues. In 2008, Unilever suffered some very bad publicity and considerable pressure. It was failed to provefull responsibility regarding the environment.Also media and people oppose this company. Unilever is global company which was badly affected by a local issue.

Now Unilever is a multi-brand company that has over 400 different brands under them. Since Paul Polman became the CEO of Unilever in 2009 their business plan was shifted from food brands to beauty and hygiene products as they are more financially beneficial. The same year Unilever created a sponsorship with a NASCAR team JR Motorsports for advertising purposes of their products and to gain more publicity.

Unilever one of the biggest corporate company of the world, so it also possess a history that now crosses three centuries, Unilever 's accomplishment has been influenced by the major events of the day like world wars, economic boom, depression, varying consumer lifestyles and technology advancement. And throughout they have created products that help people to get more out of life – cutting the time spent on household