Uniqlo Case Study

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture

The weaknesses of Ulta are based on a limited international scope of business operations, which place restrictions on sales outside of the U.S. The lack of international brand name affiliations is a continual problem for the company, since it has not expanded sufficiently into larger markets. In this manner, Ulta has not expanded its market share, which places it at risk for losing an international market base.

Zappos is an online shoes retailer that started its business in the year 1999. Later on the company had expanded its business to include the beauty products, clothing and even the housewares within its leading e-commerce website. This case emphasizes on the customer service department of Zappos Company and initially the business focused only on the drop ship method. Later on the company also increased the variety of the products. The company had also created a bricks and mortar storefront to expand the business and increase the sales of the business.

1. Considering the five forces of competition and how they direct the profit potential for a given industry, discuss how the forces help explain Lululemon’s performance.

Lululemon is an organization that sells yoga pants to customers, directly for women. These pants were comfortable along with easy fitting for doing yoga classes. The black yoga pants that they were selling were made out of sheer that in time would become see through. When the customers started complaining about the pants the founder, Chip Wilson, was blaming it on the women’s body. “Some women’s bodies don’t work for the pants” (Wallace, 2015). Chip apologized for what he has said, however, he didn’t apologize to his customers. He apologized to his employees for what he had said. Between his statement and his apology this organization put a hurting in his sales and the stocks were declining. “Within two months, Lululemon’s stock price had dropped by nearly a third and Wilson had announced his resignation as chairman” (Wallace, 2015). It wasn’t looking good for Chip and his organization.

- Community based Marketing (because it will help their ideal customers chose to shop at Lululemon over and over again). This really will work for Lululemon because they are a small business and they are quite expensive so a community based marketing would be ideal for them.

Uniqlo sells basic apparel and has a wide range of items on its shelf, it is a necessity for daily lifestyle. Uniqlo uses technology to its advantage by using premium high quality materials to create its product and yet make it look fashionable. They say there are two kinds of people, one who picks style over comfort and the other who goes with comfort, Uniqlo has managed to blend this two together. This is what brings loyal customers back for more, making the threat of substitute products low.

Therefore it makes it hard for companies like Nike, Adidas and Under Amour etc. to be able to have power over the customers. If a buyer is dissatisfied with any company in the industry; that buyer can easily switch to another company to acquire the products that they need.

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

American Apparel, is an American multi-national clothing manufacturer, distributor and retailer since 1988based in Los Angeles, California. Dov Charney, a Canadian business man was a founder and former CEO of the company. He was involved in nearly every part of the business process from design and manufacturing to marketing. The Ernst & Young named Charney Entrepreneur of the Year in 2004. He was also termed "Man of the Year" by various fashion

Under Armour is a very popular and well-known brand throughout the world, there are many reasons why this is the case and why they are very successful as a company. Under Armour creates value for their customers in many ways, one of these ways is with their basketball shoes. Customers wouldn't want to buy shoes if they didn't think it would be durable and a good shoe. Customers can trust Under Armour’s basketball shoe because it is a shoe that somebody in the NBA wears. This shows that someone is willing to trust their million-dollar contract with their shoes to help them get their well-earned money, and that shows to confidence in Under Armour. Under Armour also gives many different options that the customer can choose from. They offer different technologies, materials, and articles of clothing. There are many different technologies they have, but I will only list a few. One of these technologies is cool switch, this helps athletes perform longer because the clothing will keep them cool and save them from sweating as much which helps save energy. Also, they offer many different materials in case a customer is allergic to a certain type of material there is always another so that they don't lose a customer. They also offer all different types of clothing so that whatever you need they'll have. Based on this research it proves that Under Armour has done so much to get where they are and be as successful as they are.

2002 UNIQLO first time set feet on Chinese soil, H & M, ZARA brand yet so few people have heard of. Uniqlo in Japan is a popular clothing brand, so first in mainland China also positioned as a mass casual clothing. Thus, its main competitor is the Baleno, Giordano. And inland low-end brands to play a direct result of the bitter Uniqlo year Waterloo.

UNIQLO is the abbreviation of “Unique Clothing Warehouse”, a Japanese casual wear designer, manufacturer and retailer which provides consumers with the business philosophy of " low price, quality assurance ", and achieved remarkable results as world's top apparel retailer. UNIQLO plans to have 100 fresh stores annually in China while many other retailers have retarded store openings on account of China's slowing economic growth (Doland, 2015). This report, therefore, will set out to evaluate UNIQLO's marketing strategies in China, with a particular focus on the importance of pricing, development of product and the need for precise positioning.

This work is an introduction to the fashion industry of Pakistan which has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Later with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, did the very fashion industry took its concrete contour from the old tailor culture that formerly existed. Today it is one of the most progressing industries in the country.