Uniqlo Company Profile

1141 WordsApr 18, 20135 Pages
Section 1- General information of the company Location of the store that I visited: UNIQLO, 546 Broadway New York Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer of Private label Apparel)* model encompassing all stages of the business—from design and production to final sale. * Type of retailer by ownership: Independent retailer * Major competitors: H&M, GAP * Direct…show more content…
Sustainable competitive advantage UNIQLO has built their reputation as simple, basic designs and top quality materials over the years. The CEO of the company, Mr. Yanai has established the business model called SPA, which embraces all stages of the business, from design and production to the final sale. By doing this, they could control their stock so that there won’t be a shortage nor a surplus in merchandise. UNIQLO has not been pushing their logo like American eagle, Hollister do because they believe their products speak for themselves. Their products are suing high technology, which sets them apart from other fast retailing stores. CRM activities or customer loyalty programs UNIQLOCK UNIQLOCK is Online clock which can be set to any time zone. The clock features continuous rhythmic music, short clips of Japanese dancers wearing UNIQLO clothes every five seconds, and extended dance sequences every hour; Users can post a mini version of the clock to Facebook, Bebo, Myspace or their personal blog, or they can download it as a screensaver or as an iPhone/iPod Touch application. One employee said that “this campaign was all about communicating with customers in a way that travels around the globe. The web tool, Uniqlock, was perceived as very advanced at the time. It included a blog widget so the clock could be embedded into blog sites. We used dance because it is understood globally and has no barriers like language does.” An

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