Uniqlo Marketing Plan

The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine.

We are committed to high standards in our work. We will be a centre of excellence and will offer you the best relevant service we can. We will offer some services ourselves and others will be provided by experienced and high quality partners. The following list of service standards is the basis of our partnership with you. Together we will review these on a yearly basis to ensure that we continue to provide you with professional, timely and relevant services.

According to the mission statement of Anthropologie: “Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.” UO considers the relationship it has with its customers before making decisions that affect them. Therefore, UO has kept in touch with customers continuously by utilizing various platforms such as SNS messages, connections with its online store, campaigns, events, and social media. In 2016, the growth rate of the company of retail segment is 1.6%, $47.4 million (URBN FY 2016 Annual report, 35). The basic concept of gaining inspiration from customers forms a diverse and progressive corporate culture; this is the driving force behind the development of the

In its efforts to maintain optimal customer service, it uses an innovative strategy to meet customer needs. The company’s

This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.

Our highly experienced team works hard to provide outstanding service to our customers. When you choose us, you can expect:

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

We are specialists in skillfully creating a specific way in which your customers will see you. We do this by building focal points, streamlining and progressing on the current

Nordstrom is the store you prefer to use when you want purchases made with special discounts achievable with discounted purchases usually made from it. There is a newer feature that they are operating with an online store which delivers items chosen and sold to consumers who make these orders through phone or use of smart phones and computers as the easiest way to purchase.

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

UOB has been the market leader in the field of credit and debit card businesses since it was established in Singapore in year 1935. Through its long historic accomplishment, it is now the leading bank in the Asia Pacific Region.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch.

However, the desire to achieve Uniqlo "Asia" does not be too simple. Obviously, Uniqlo model has been replicated rapidly in the matrimonial market.

UNIQLO is the abbreviation of “Unique Clothing Warehouse”, a Japanese casual wear designer, manufacturer and retailer which provides consumers with the business philosophy of " low price, quality assurance ", and achieved remarkable results as world's top apparel retailer. UNIQLO plans to have 100 fresh stores annually in China while many other retailers have retarded store openings on account of China's slowing economic growth (Doland, 2015). This report, therefore, will set out to evaluate UNIQLO's marketing strategies in China, with a particular focus on the importance of pricing, development of product and the need for precise positioning.