BUSINESS AND LAW Global marketing LVL H6 UNIQLO CASE STUDY Emmanuel Chabaud 2011/2012 * 1: Critical profile of UNIQLO In this first part, I will try to give the most objective profile of Uniqlo, considering information from both Uniqlo officials (www.uniqlo.com and http://www.fastretailing.com ) and third party analysis (see the additional sourcing page). Originally, Hitoshi Yanai opened a little store called Ogori Shoji in 1949. Uniqlo (abbreviation for Unique Clothing Warehouse) is
Introduction UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO Co., Ltd. and its product. Base on the quantitative non-randomized studies and SWOT analyze
Contextual Analysis of UNIQLO * Introduction UNIQLO, an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO, it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment. * UNIQLO Business strategy To become one of the top clothing
ORGNIZATION STRUCTURE UNIQLO represents a modern Japanese organization, which has become the fourth largest retailer in the world by adopting SPA manufacturer retail business model. UNIQLO is led by a visionary founder/leader Tadashi Yanai, who is widely known as the Japan 's richest man. UNIQLO is the biggest division of Fast Retailing. As compared to other Japanese born corporation Uniqlo has a comparatively flat internal organizational hierarchy. This open-minded flat power distance organizational
be Uniqlo, the largest fast fashion chain in Asia. Tadashi Yanai, the CEO of Uniqlo, continues to expand his fast retailing business featuring clothing lines, which “originally found its template in the Gap, Inc.” (Ishii). What differentiate Uniqlo from its non-Japanese competitors are the high-quality materials, which are unexpected in the fast fashion industry. Uniqlo sells basic casual-style clothes and so does Gap. However, Tabuchi and Stout analyze Uniqlo’s sales victory, saying, “Uniqlo markets
Analysis of Business Strategies of the Casual Apparel Business: A Focus Group Study of UNIQLO 200720776 200720777 200720800 AL-Siyabi, Abdullah Ali Solo Herimanitra, Andrianoelinirina Montalvan, Ayack (Master's Program in Business Administration and Public Policy) Advisor Professor MATSUDA, Noriyuki Submitted to the Graduate School of Systems and Information Engineering in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration The University of Tsukuba
General information of the company Location of the store that I visited: UNIQLO, 546 Broadway New York Times of visit: 1/15, 2/24 * UNIQLO Corporate Headquarters * 101 Ave. of the Americas, New York, NY 10013 * Annual revenue 2012 * Net sales 153.0 +23.3% * Operating income 14.5 +65.4% * Store number*1,085 * Type of retailer by retail mix: Specialty store retailer of Private label Apparel UNIQLO was the first company in Japan to establish an SPA (Specialty store retailer
Introduction UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO Co., Ltd. and its product. Base on the quantitative non-randomized studies and SWOT analyze
PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently. Yanai is general manager of
Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………... 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment……………………………………………….5 Strategic Groups……………………………………………………….