Unique Aspects of Industrial Market Segmentation

The four categories, known as the marketing mix or the 4ps, are: product, price, place (distribution) and promotion; they directly involve supply chain management. Production, relate to brand name and functionality. They include decisions that feature product characteristics to gratify customer needs. Quality and packaging decisions are also

Provides analysis of customers to serve. For example, in order to widen the gap and create a competitive advantage the value chain shows what products appeal to certain customer segments. A value chain can be utilized to adjust the scope of operations.

Some critical decisions made by us are pertaining to marketing mix, advertisement and promotional strategy and pricing.

In order for a firm to create competitive advantage, it needs to create a set of activites that can deliver value to the specific product and services it offers to its customers. To start talking about my life as a “value chain”, I may need to compare it to a specific product”. This is going to take precedence both in my personal life and professional life.

The key for the marketer is to determine which stage is the most critical for his/her product.

2. What ten criteria might affect your selection of resource suppliers and your plans for

Value chain is a set of activities a company performs in order to provide a valuable solution to their customer problem in their market space or industry. The value chain is made up of primary and support activities. Primary activities being research and development, production, marketing and sales and customer service. These are the primary steps that are required to get a product or service to market to solve the customer problems. Some of the secondary steps include company

D. defining some broad product-markets where you may be able to operate profitably 17) The product life cycle

D companies with a variety of products or services may have problems in selecting an appropriate

There are four basic steps to the screening process. The first step involves determining the basic appeal. This is done through determining the basic demand for the product and determining the availability of resources to support the business. This would include resources such as labor and raw materials. The next step in the process is to analyze the national business environment. Managers must understand the differences in culture, laws, politics, and economies between countries. The third step in in the process is measuring the market or site potential. The types of products to be sold and how they are sold are influenced by the different levels of economic development. The fourth and final step in the process is the actual selection of the site or market. Visits are made to the remaining sites that have made it through the process so far in order to more closely view the culture or workforce. Competitors are also analyzed in this process. Competition has a direct impact on pricing. It needs to be determined how many competitors are in the market, their market share, segment appeal, their focus on quality or price, their level of control over distribution channels, level of customer loyalty, the potential of new competitors entering the market, and how much control competitors have on production inputs such as labor, raw materials, and capital (Analyzing

An organization should consider many factors when making such a decision is and includes the following guidelines:

she needed to ascertain whether or not to introduce it, what volume to produce, and what price to

The basic principle in defining the value chain, according to Michael Porter (Porter, 1985), is that the activities include a variety of disaggregations from the below three perspectives. First, they have different economics, implying that these activities are functioning in different segments of the market. Second, even though the economics differentiation is not that evident, isolated activities should have a potential impact for it. Third, value-adding activities have significant input scale.

2. Product Line and Positioning Choice – The product line itself has to be determined. Is it

The finished product need to contain active ingredients complying with the qualitative and quantitative composition of the marketing authorisation and are of the purity required.