Unique Selling Proposition

781 WordsJun 17, 20114 Pages
Unique Selling Proposition (USP) Here are a few guidelines on how to ensure your business has something unique in both your product and communication messages and then how to market your business to the customers you highlighted yesterday. How to develop your unique selling proposition When there are many companies wanting people to spend money on their business, one of the most important areas for you to focus on is something unique that sets your business apart from your competitors. This will set you apart rather than simply being a 'me too' company. If you simply have the same offering then your potential customers may have difficulty in understanding why they should buy from you rather than your competitors. There are several…show more content…
Marketing in its simplistic form is identifying and satisfying customer needs at a profit. "Marketing Communications" is a by-product of this analysis and refers to how you tell people about your business and products. In the previous marketing lesson you effectively undertook this analysis by highlighting the customers you want and the products you want to sell to them. Within your marketing plan you'll need to put a marketing communications plan together. By understanding who your customers are and where they live and work you'll be able to target your messages directly to the places that they're looking at or the places that your target customers are passing by. As you'll see in all the marketing planning preparation work, understanding WHO your customers are and the products you'll target to each group are the essential foundations to everything you'll do successfully in
Open Document