Unique Selling Proposition

Study the market, its structure, identify attitudes and behaviours of consumers, this is the first step of marketing. Among the range of behaviours and characteristics of potential buyers, it is necessary to identify homogeneous groups or segments of customers, assess their importance and possible development.

In this piece of marketing course work I am going to explain how to produce a marketing strategy for a new or existing product. I will explain how my strategy is based on the principles of marketing. I aim to use primary and secondary resources to help me to analyse the marketing context. I will then explain how to develop a product that meets my target customer’s needs.

If you already started with customer intelligence, taking the step to know your target audience on a personal level won't be that difficult. It won't be easy, but you will have something to start with. From an email address or contact details, you can interact and engage with potential consumers and know more about their interests and preferences.

Marketing: - it is making customers aware about products and services of organisation through communication, market research and advertisements. (google search, 2015)

If the reputation of the company and the relationships whit their clients does not affect by supplying more imitated products "which we can not guarantee".

The strong competition among rivals pursuing a similar strategy is vastly based on product differentiation and a niche market attraction, as companies are constantly working to surpass their competitors and seek to provide just what certain consumers want.

A successful company would put its products at a competitive price but this doesn’t mean it has to be the cheapest in the market – supplying value-adds or better value for money or a personal service might help the company to compete with other rivals or competitors.

It can help to pull customers’ needs and preferences in a direction where you want them to go, which is ideally away from the competition’s trends. This has a double effect of you taking market share from them, and making R&D pricier for the competition. It’s also riskier, because at an initial point you have make that same big expenditure yourself, and it may not work, or the competition is doing something equal or superior.

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

This message that you are communicating to the customer is the one that will stay with them and if across the board in all

It is important for the community for their businesses to be known, to know their products of their business to attract customers.