Unit 10 - P1 And M1

The approach is known to have evolve from famous philosophers such as Aristotle or Plato.

The publicly traded company of choice is McDonald’s Corporation that falls in the food industry; it is an international leader in the fast food sector. The franchise is the world’s largest fast food entity a factor that serves it competitively in the market against other players in the same industry. The corporation serves nearly forty seven million customers worldwide on a daily basis with its primary focus being the sale of the hamburgers, soft drinks, chicken products, salads, French fries, milkshakes, cheeseburgers, desserts, wrap, breakfast items and fruits.

In a recent analysis study, it was found that “There are over 200,000 fast food restaurants in the United States and it is estimated that 50 million Americans eat at one of them every single day” (Fast Food Industry Analysis 2016). With so many options, how can any fast food business thrive? The answer is through standing out. A company must figure out the easiest and most effective way for consumers to think of their business. The master of this concept is the well known multi-billion dollar company: McDonald 's. However; their success cannot be credited from only their products; advertising is what has helped McDonald 's become so successful in brand recognition. Not only have they been able to successfully capture an audience of all ages, but they have seized opportunities to make changes to appeal to consumers.

Largest fast food market share in the world: McDonald’s is the largest restaurant chain with total world sales of 8%. It is the second largest outlet operator with more than 34,000 outlets and serves around 69 million consumers on daily basis in 119 countries.

McDonalds is an international operating organization and its manifestation in Oman market is such an opportunity and as of this realization, the organization holds great superiority to its competitors (Böhm, 2009). Thus, it has immense say when it comes to deciding the necessary strategies to initiate in the market since the customers as well as other organizations depend on its lead to enact changes in the food industry. The fact that McDonalds is quite an excellent performing organization whose roots are based universally it uses this to its advantage. That is, McDonalds position in Oman market gives it the chance to use its vast economies of scale to make the commodities affordable to the customers in the

McDonald’s Corp operates and franchises McDonald’s restaurants in the global restaurant industry. The restaurants are either operated by the company or by franchises that includes conventional franchises and foreign affiliates and development licensees (Bloomberg). “McDonald’s is the world’s leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day” (McDonalds). One of McDonald’s biggest competitors is Yum Brands that has about 41,000 restaurants in 125 countries.

McDonald’s, one of the largest restaurant chains, was firstly established in 1940 in the United States. Over 34,000 restaurants around the world are being run every day with 1.8 million employees. Among them, projected three million

McDonald’s has a very strong brand name, which is widely recognized all around the world. Currently, it has the largest market share in the fast food industry due to its continued growth in the number of international branches over the years.

Strengths: McDonalds is the leader of the fast food industry and operates 36,899 restaurants in 120 different countries (Statista, 2016). Due to economies of scale, we can spread our fixed costs across many locations, which allows us to sell our food products at lower prices and keep value in our stores. Our size also gives us market power for obtaining better deals with suppliers, and for providing lower prices when competing against competitors. Also, we have more locations than our competitors so this adds convenience to our customers and gives us a competitive advantage. Lastly, due to being in business for more than fifty years we have a solid, established brand name as McDonalds is one of the few companies that is recognizable in almost every country around the world. Our famous golden arches and our bright-colored, smiling clown named Ronald, both stand for superior friendly customer service, efficiency, convenience to customers, quality, and cleanliness. We need to build upon these strengths to continually ensure that “Everyone is lovin’ it at McDonalds.”

McDonalds is counted as one of the world 's leading foodservice retailers in more than 100 countries, with more than 36,000 restaurants serving approximately 69 million people every

McDonalds is a fast food service restaurant with over thirty five thousand restaurants in over one hundred countries. The company is estimated to have over four million employees as well as service

Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific description for marketing, but it does influence each people’s daily life, even not everyone has the sense of marketing. As companies should realize people’s need and make their products have value for customers, they may figure out what’s customers’ expectation, how to make the design, quality, how to publicity them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix (Dennis, et al., 2001, p. 1).

MCDONALD is leading fast food business started in 1955. Headquarter is in Oak Brook, Illinois US. It’s running more than 35,000 outlets worldwide. The majority of McDonalds outlets are from the outside of the United States are the franchise with the market share of $27.5 million restaurant started by Richard and Maurice McDonald. Further this business purchased by Business Man Ray Kroc owns more than 45,000 employees, people work for franchise are 1.5 million of

McDonald’s is one of the biggest food shackle all above the globe is assisting remarkable number of clients worldwide daily. McDonald’s has made a higher profile brand picture because its quality food, quick ability, cleanliness, everyday worth and so on. Experienced association, more working arrangement, customer-friendly strategy, present groundwork, data arrangement etc. have given McDonald’s exceptional locale to contest the exceedingly competitive market. In 1948 McDonald’s begins its hobbies in U.S.A and it experienced the taste of accomplishment from the beginning. In 1955 it was gave as

McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's