Unit 10 - P1 And M1

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UNIT 10 – P1 & M1

http://www.aboutmcdonalds.com/mcd/our_company.html http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html http://beta.fool.com/hjcranford/2013/05/31/a-swot-analysis-of-mcdonalds/35559/ http://rockansussex.blogspot.co.uk/2013/11/pestel-analysis-of-mcdonalds.html Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.
Marketing Objectives:

SWOT Analysis for McDonald’s:
• McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

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