Unit 12 D1

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My review and judgement for Toyshops online marketing. Top shop online retail website allows their customer to purchase their products online. Top shop is generally regarded as the high street fashion centre for all women and men under 30, reasonably priced clothes suitable for all occasions. Top shop is one of the better laid out online shops the site uses an attractive black colour scheme and the clothes are divided into categories, viewers can choose to browse by New In items, Special Offers, Sale, Kate Moss range, Dresses, etc. Topshop is a high street fashion retailer that has been up and running since 1964 and is has successfully open 300 store across the UK, do shipments to more than 100 countries and has their eclectic British…show more content…
Images, videos, pictures, drop down menus, gifs and search bar play a big impact on how customers view the business webpage, it make it easier for the customers to locate stuff on the business webpage, because these online features are visual. Topshop online website is effective because it help to attraction new customers to the business. The internet is a main asset to many people because they use this on a regular basis whether it is to communication, gather information or locate new places. Topshop use many marketing techniques to promote their online business, these are; promotional adverts online, email promotion, hyperlinks, on website such as twitter and Facebook and so on YouTube. Topshop also have an app for all smartphone, where customers can use to also purchase item, gather information and so on, this is very effective for their customers because this give their customers the advantage to shop from anywhere, during business hours. Topshop internet marketing states for Facebook and Twitter. Topshop continues to grow its following on social media sites, due to lots of features, in-store promotions and relatively high levels of engagement with fans and followers. Stats from E-Digital Research look at the number of followers for the top 20 retailers on Facebook and Twitter and, for the first time, Google+. Top 20 UK retailers on

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