Btec Business Level 3 Unit 12 P4

That includes a lot of social campaigns. For example Waitrose is one of the companies with the highest number of people who are their fans in Facebook. The supermarket launched new social media campaign including its first ever Facebook app. This happened around Christmas and it gave the chance to all their online friends `to claim prizes ranging from mince pies to a year's worth of Waitrose shopping for one lucky winner`. http://www.thedrum.co.uk/news/2010/11/19/16727-waitrose-hopes-for-festive-boost-with-social-media-campaign/ accessed 20/03/2011

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Indeed, Nike has included a link to its official website on its Facebook page that is http://www.nike.com. It posted a lot of interesting content from its official websites to the Facebook page, so all the potential consumers can click the given link and read the full post on the official website. This is the greatest benefit of using Facebook to promote or advertise its products because it can directly steer to the official website of Nike. Consumers who come to Nike’s website from Facebook are likely to be more receptive than the average visitor because they are likely well-known about its business and were motivated to click the website link in order to make their

-Financial: This is a place where Tesco can get their information from because if Tesco is doing well and generating a profit then they know that they are doing something well and may not need to change their strategic direction if they are constantly growing and generating more money.

Nowadays Tesco is the second largest retailer in the world measured by profits. Also it is the third largest retailer in the world measured by revenues. Also Tesco’s strengths are increasing market share, wide food and non-food choice, insurance, online retailing, and its high quality and low price own-brand products. Tesco is a Public Limited Company. This business is owned by more than one or a group of people - shareholders. Shareholders are usually a group of people or an organization that owns shares in a business. Also Tesco owns around 6,351 stores worldwide in 14 countries.

Facebook is one of the main social media sites that Oasis markets its business through. You can purchase ads that will populate while friends or friends of friends are browsing the website. The

MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete

Facebook’s strengths are part of what makes their personal marketing unique. Facebook has been one of the most successful social media platforms because it allows people to connect from across the world. Thus, because the website has no restriction in terms of size (except for those in China), marketers are able to reach a wide variety of consumers, no matter their location, language, or other barriers. Moreover, Facebook has allowed marketers to not only target a mass, but it has enabled more direct and efficient niche marketing, which is due to consumer profiles. Today, marketers are able to obtain highly personal information, such as an extensive demographic information and interests. As a result of this, companies can create highly personalized ads and connect with their consumers on a deeper more meaningful level. In turn, this improves brand loyalty. Likewise, companies can humanize themselves through Facebook. Often times marketers have a hard time getting through to their consumers because 1) they know they are being targeted and 2) because their organization may to forward/ brash in their messages. Thus, with Facebook marketers can build an actual relationship with their consumers, appeal to their specific interest, and reach out in a more gentler way. Personally, I think this is why so many companies have been so successful with social media; because consumers believe they are interacting with people and not a necessarily a brand. Take Magnolia for example.

facebook aid in the conversion rate. Offering the new promotions for a limited time gives customers a

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. Next, it will use the PESTLE to carry out Opportunities and Threats. Finally, it will evaluate the reason Tesco’s profits and market share have fallen.

Aim of this easy focus on Tesco marketing operation and how they control their domestic and international market. The information that use in this report is secondary data and also different techniques, analysis such as PESTEL analysis, SWOT analysis, Marketing mix analysis, market segmentation, targeting analysis etc are used to discover Tescos marketing position in national and international place.

AirAsia and JetBlue are companies that provide airline services. AirAsia is doing Social CRM very well using Facebook by putting in effort in replying to as many comments as it can — and with nearly 3 million Facebook likes, that's literally a lot of work to keep up with. AirAsia responds to user inquiries with helpful web page links and advices, and is always friendly and brings the personality to its replies, whether it's the middle of the work day or the middle of the night. AirAsia also runs numbers of fun promotions on Facebook Page, like its "Free Seats Challenge," which gives 12 winning customers a year's worth of free seats on flights.

1. What was the rationale behind the extension of Tesco from a brick-and-mortar food retail business to online food retail (Tesco.com) and to both offline and online non-food retail (Tesco Direct)? How has this extension helped Tesco manage customer relationships more effectively?

BTEC Higher National Diploma in Business (QCF) Unit title Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotion using digital marketing communications 2.1 demonstrate the mechanics of search engine marketing2.2 write the copy for a suitable opt-in email marketing