Unit 12 Internet Marketing P4

3755 Words Oct 9th, 2015 16 Pages
Unit 12- Internet marketing
P4 - Arlindo Gusson Group 3
Opportunities offered to the businesses by internet marketing
In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco.
I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and product * The marketing mix
In this assignment, I am expected to fully describe the opportunities offered by internet marketing to Tesco.
I will be covering the following points: * Greater access to customers and markets * Greater availability to customers of services and
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If customers interests are purchasing Horror DVDs, Tesco would email/send this customer latest Horror DVDs that is on their website and in store.
Tesco tries to understand customers and be the first to meet their needs by always sending emails to latest new products in store and on their website. Plus deals and discounts on products that suits the customers’ needs.
Tesco has a lot of ways to advertise and promote their products; Social media is one of them. Currently, Tesco has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products. Facebook users can post products they "like" to their Facebook wall.
Their main scheme is to attract more and more people rewarding customers that promote successful their products via their Facebook pages.

Tesco has a lot of ways to advertise and promote their products; Social media is one of them. Currently, Tesco has 839,703 likes on Facebook and uses its page to promote promotions such as discounts on goods ordered online and competitions to win Tesco products. Facebook users can post products they "like" to their Facebook wall.
Their main scheme is to attract more and more people rewarding customers that promote successful their products via their Facebook pages.

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