Unit 19 Assignment Brief Marketing Planning February 2014 moderated by NN

The assignment is designed to ensure by completing all tasks, you will meet the learning

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

4.4 explain how assessment arrangements can be adapted to meet the needs of individual learners

See the assignment grading key on the last page for the evaluation criteria used to grade this assignment.

5. The content flows logically and demonstrates an understanding of the topic (up to 10 points)

6. To be sure of receiving a passing grade, the students must obtain a minimum of 50% in both components to pass the course. DONE

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

____    2.   The function of _____ is to address "what if" questions. It entails planning, collecting, and analyzing data relevant to marketing decision making, and the communication of the results of this analysis to management.

3. CONTRIBUTE TO a PAPER TRAIL = I have to write on a least 3 pieces of paper all of which are auditable Assessment plans. I need to contribute to a

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

|To achieve a PASS GRADE the evidence must show |To achieve a MERIT GRADE the evidence must show that the learner is |To achieve a DISTINCTION GRADE the evidence must Show that the learner is |

2. Students must take the exam during the assigned module. A 5 % point deduction from the tests final grade will be assigned for each day the test is late.

9) Doing well in the exams is the only shortcut to the success. Well done.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

v) Each merit is gained by a student achievement, each student achievement gain a merit.