Unit 20: Promoting Health Education- P1

2207 Words Jan 10th, 2012 9 Pages
Unit 20: Promoting Health Education- P1
In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media, Community development and Two way Communication.
The first approach to promoting Heath Education is Mass Media.
-Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public.
-Audience segmentation-division of a population into a more homogenous groups based on similarities in attitudes, beliefs and knowledge. This allows greater impact of the message.
It is used mainly in promoting Health Education to raise public awareness about a particular problem or issue, Stress the ill-effects of
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Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being.
The second approach to promoting Heath Education is Community development.
-The process whereby people who are marginalized or living in poverty work together to identify their needs, create change, exert more influence in the decisions which affect their lives and work to improve the quality of their lives, the communities in which they live, and the society of which they are part.
Community development involves changing the relationships between ordinary people and people in positions of power, so that everyone can take part in the issues that affect their lives. It starts from the principle that within any community there is a wealth of knowledge and experience which, if used in creative ways, can be channeled into collective action to achieve the communities' desired goals.

Community development is used to promote health education because the problems can be directly targeted and hit. Community development is used to target issues such as environment issues, housing, crime, pollution, support and isolation. By improving these issues you can improve the health issues that have become a consequence, Such as smoking, alcohol, drugs, stress, exercise and crime. See diagram…