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Unit 3 Assignment 3: Instagram

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1. Social Marketing Instagram has diversified possibilities to gain more followers. The most important part is to keep your profile updated with posting pictures at least every three days and using Hashtags that fit to what the business does. For example, posting a picture of a volunteer working on the field with the Hashtags #PatridgeCreekFarm #Harvesting #Garden #Education #Ishpeming #Urban, now you have Hashtags that will define the business, but are also extensive and often used by other users. Another way is to link for example a volunteer’s profile on a picture or ask the volunteer if they can post a picture on their profile and link Partridge Creek Farm account so their follower in turn get in contact with Partridge Creek Farm as well. …show more content…

The Audience Targeting is one of the options by using Geo-Fencing to “fence” people with a short message about the business around the location of Partridge Creek Farm on their mobile phone. This is a good option to reach the target audience of the business, because they are more likely to have a phone with them the whole day and as soon as they walk into the defined geographic territory they get in contact with the business on their phone. SEO is another opportunity to get more people to find the business online, by doing SEO the business will get more traffic from the non-paid search results on search …show more content…

This ad should be placed Ishpeming and 25 miles around, it consolidates everything that is needed to reach the target market of PCF. Most people nowadays use Facebook especially the younger generation is almost every day at least once on Facebook. It helps in different ways, even if you don’t reach one school kid that would fit into the target profile, you probably reach someone who is close to him with your local advertisement. So your local targeting Facebook ad turns into word-of-mouth advertising. Plus, Facebook and Instagram accounts can be linked to each other, so if there is a picture posted on Instagram it will automatically be posted on Facebook too, so it is a timesaver for the business to keep both accounts

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