Unit 3-Business Studies Level 3

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RSA Academy

BTEC Nationals in Business (Level 3)
(September 2010 onwards)

Unit 3: Introduction to Marketing

|Route: |BTEC Level 3 Certificate Diploma |
|Unit code: |Y/502/5411 |
|QCF Level 3: |BTEC Nationals |
|Credit value: |10
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These techniques might include:

- Growth strategies - Survival strategies - Branding - Relationship marketing.

[Assessment Evidence: presentation]

[Tick when complete]

|M2 |Compare marketing techniques used in marketing products in two organisations |

To compliment the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations.

HINT: your report should include an introduction and be separated into sub-sections including growth strategies, survival strategies, branding and relationship marketing.

[Assessment Evidence: report]

|D1 |Evaluate the effectiveness of the use of techniques in marketing products in one organisation. |

This task is an extension to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you think it has been with the techniques used in
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