Unit 3 Ip

1. Wal*Mart’s basic strategy to create a competitive advantage in the discount retailing industry in the United States during the 1970s-1990s was the cost leadership strategy. With this, the Company was successful in using its strategy of “everyday-low-prices” to attract customers. Wal*Mart’s strategy of “everyday-low-prices” was to offer products at a cheaper rate than its competitors on a consistent basis, rather than relying on sales. The Company was able to achieve this due to its large purchasing power and efficient distribution channel. Wal*Mart’s cost leadership strategy was successful for many reasons. First, the Company was very competitive in terms of prices. Second, combined with low prices compared to its competitors,

Walmart is known throughout the entire world as one of the most popular chain department stores. Actually, most have probably visited a Walmart store in the past week. Though Walmart stores seem to be a normal part of life the average person more than likely has little knowledge that pertains to Walmart’s success and business culture. This paper will guide one through the history of the organization, why Walmart is successful, what could threaten or open new opportunities, and how might they hold a competitive advantage.

Wal-Mart is a producer who has the sole purpose of promoting consumption of the consumer. Wal-Mart and its quest for capital improvement are playing a major and vital role in the evolution of economic life. Wal-Mart brings positive change to towns in the U.S. They increase competition between retailers, stimulating the economy, and they also bring more capital and tax revenue to at town, some of which desperately need a positive change.

The focus of my work in Unit 3 was the human body and the physical toll the environment takes on it. I refined my ideas by focusing on the internal and external qualities that are altered by ones environment and personal attributes. In one case, the concept of addiction has taken place where raw materials are used. While in the other, internal factors of the human body has been altered at the hand of nature. By following these two directions, it has allowed me to practice and establish the relationship between a person and their environment.Throughout my entire design process, I focused on the human body. In particular, I have focused on the female form and the natural femininity that it represents. By focusing on the female form and the

Wal-Mart is largest retail store in the United States. Even though, Wal-Mart is ranked number one on fortune 500 list. There still is a need for new marketing strategy and ideas to remain at top position as a market leader. The company aim to maintain market position by brainstorming and finding ways to attract potential new customers.

Wal-Mart’s winning strategy is to get their name out there as much as possible; for example, Wal-Mart has aimed to create an unfailing image of low prices for consumers every day. By continually emphasizing the concept of everyday low prices and never featuring “sales”, Wal-Mart has reduced its advertising costs. Most of the Wal-Mart stores sends out 13 circulars per year (a form of advertisement) while competitors sends out 53 or

5. International Growth- The video pointed out that internationally Wal-Mart has just scratched the surface and has lots of room for growth. Expect to hear more from Wal-Mart about where we’re going in emerging markets like India and China (Gogoi, 2007). Wal-Mart is committed to being a global company and feels like expanding internationally will drive growth and hopes to add 500,000 jobs worldwide in within the next 5 years (Clifford & Rosenbloom, 2010). Brazil,

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

I selected WALMART and fully discussed 5 of the 8 marketing strategies for groceries, apparel and electronics. Also discussed is its credo/code of ethics and lastly its social responsibility.

Price has always been the key strategy in Wal-Mart’s marketing strategy. The success of Wal-Mart’s low price philosophy and marketing campaigns has been instrumental to the company’s success in the past half century. It is clear that from Sam Walton’s first store in Bentonville, Arkansas in 1950 to the 6200 stores worldwide as of 2006, Wal-Mart has utilized the price strategy of the marketing mix to become one of the most successful companies in

Wal-Mart has not had great success in the marketing department over the years. In recent times, Wal-Mart decided to change their marketing plan from the marketing team reporting to the CEO to the sales department. The pure objective of this change was to put all the energy of marketing into trying to further defend the Wal-Mart business and drive up the sales (Hartung, 2012). Wal-Mart took the energy that would help them focus on new ideas and innovations and research to increase their company, and devoted it into the same focus and objective that they have had in past years. This limits the span of new ideas that would attract new customers and outlooks from the public. The marketing team is unable to provide new and catchy marketing tactics in order to grab the attention of consumers that have doubted Wal-Mart’s integrity due to their negative attention from the media.

The main opportunities for Wal-Mart lie in the new frontiers of online business that enables cutting of retail costs and at the same time grow international markets. Despite the large customer base, Wal-Mart has capacity to conquer new markets which point out the need to improve customer relations which are achieved through integrating high end market resources. Among these new markets are in the vast growing online shopping segment under e-commerce. The company can also capitalize in the acquisition of rival firms in a bid to strengthen its market base.

During the firm’s “21st Annual Meeting for the Investment Community” in October 2014, President and CEO Doug McMillon pointed out four “growth strategies” that are mainly associated with the “customer’s needs.” One subject for concern is regarding the variety of goods available to the consumers. As promised, Wal-Mart will maintain its upgraded “product options” for the many years to come. Similarly, the idea of low pricing is known as one of the company’s standard operating procedures and it plans to consistently lead the industry when it comes to this category at all their branches. A third key aspect for development is “shopping experience” which directly corresponds to “customer service.” The company is, in fact, working with every member of its system towards the attainment of greater client satisfaction.

In Wal-Mart’s strategic planning stage, they are highly regarded as visionaries. One thing that Wal-Mart prides themselves in is the fact that they develop