Unit 3-P6 and M3 Develop a Coherent Marketing Mix for a New Product or Service Introduction

3203 WordsSep 7, 201313 Pages
I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19. Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix. Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods…show more content…
The name of the new soft drink would be Coca-Cola Energize as it’s still keeping the famous brand in the name, and energize enuresis the fact that it’s energy. The new soft drink would have a nice sweet taste that coca cola have but this time with a twist that will contain more Caffeine , taurine, Glucuronolactone, B-group vitamins , sucrose and glucose. These ingredients are the mostly used in the famous energy drinks in found in the market today. The product would come in different sizes and shapes, as it comes in a bottle that contains 1ML, a normal sized can which is 355ML. ● Include a Product Life Cycle diagram for the new drink. A life cycle diagram helps businesses analysis their attempt to identify a set of commercial stages in the life of commercial products, for example, introduction, promotion, growth maturity and decline. Product Sales Product Sales Introduction Growth Maturity Decline Introduction Growth Maturity Decline Introduction and development – introduction and

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