Unit 3 Research Techniques For The Creative Media Industry

Primary research gives more accurate result then secondary result. It cost a lot as you should research everything yourself or should hire a person. Primary research takes long time to come to conclusion while secondary research takes short time and are easy to research. Primary research is based on raw data and

2.0 As per experts it is easy and quick to conduct secondary research but what makes people carry primary research? According to (Hague et.al 2008), the main reason for it is that people do not know how to locate the information and thus secondary research lays a base for primary research and thus helps in its increments. Primary research also increments the secondary data such as journals and magazines by reducing its inaccuracies and biasness. Therefore knowledge of conducting primary research is beneficial for filling this gap.

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Primary data is data which your business or you find and gather data to analyse. By you or the business finding the data this makes it primary because the data belongs to you making it original. The different ways to gather data is surveys and interviews by collecting data like this makes it original and reliable.

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

Primary data are collected expressly for research. Observational studies, meaning studies with no dictated intervention, require the collection of new data if there is no adequate existing data for testing

Once I had chosen the primary research I wanted to include, I began to summarise each piece of research, this allowed me to identify key factors of each piece of research such as; principle findings, sample, design, data collection and data analysis of each piece of research. This information allowed me to develop the research matrix (Appendix 2). The matrix is a table which allows the research to be broken down into different categories and allows me to compare the various pieces of

Primary research. This has to be gathered first and to answer certain questions that are related to the project; therefore it is more time consuming and expensive. Primary research is considered to be a reliable source of information as it is coming directly from consumers.

For me, I do not have enough knowledge about this project and there are so many topics that I do not have an enough in depth knowledge.And I am serious about the part of doing a questionnaire survey.

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

According to this online source, (businesscasestudies.co.uk) primary research is defined as, "New research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups". Primary research is essential for coming to new conclusions in research which has yet to be studied, whilst also challenging claims set by other examples of research. It holds several advantages over other research methods such as secondary, as stated by Sarstedt (2014) whose advantages included, primary data being more recent, more specific and being more proprietary

When implementing uses of exploratory, descriptive and casual research it is important to utilize the appropriate method for the classification of research in order to receive successful results.

There are two types of research: qualitative and quantitative. Qualitative research is exploratory research – such as looking at and analysing people’s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what people think about a certain subject and how other people’s opinions change and differ from one another.There are several pros and cons of qualitative research – and advantage of qualitative research is that you are able to explore topics in more depth and more detail, often less expensive, do not need to recruit as many participants or use extensive methods so you are able to get more research without spending a lot of your budget which is highly recommended and it also fills in the gaps left by quantitative research and data. Cons of qualitative data also vary like one major disadvantage of qualitative research is that it cannot quantify how many of your audience answer one way or another. Another disadvantage is that this makes it extremely difficult to create any type of solid statistic, qualitative data is also quite time consuming due to the extensive questions and exploratory research. Qualitative data also has unstructured information, this makes it hard to interpret as well

The business I am researching in the creative media sector for my assignment is called – Northern Ireland Screen. The full name for the business is Northern Ireland Film & Television Commission. It is a film production studio company which is a government-backed lead agency in Northern Ireland for the film, television and digital content industry, driving global growth through boosting our economy, celebrating our culture and enhancing our children’s education.

Primary Data: For collecting primary data we will be conducting a survey research. Our primary source of data will be the answers that we will receive from the questionnaires. The survey