Unit 30 LO2

1192 Words Feb 14th, 2015 5 Pages
Unit 30 - Visual Merchandising in Retail
AO2 – Using Space and Access

LO2 - Know how space is used for merchandising and displaying goods

ICT Dept

Scenario

Criteria

Tasks

1

2

3

4

5

6

Assessment

Assessment Scenario
You have been chosen by a local business enterprise group to write a case study on three different businesses to demonstrate your understanding on the different techniques used by different retailers, to entice customers into retail outlets and then focus their minds on what is available.
For this section, you have been asked to:


investigate the use of sales floor space - consider the floor plans and plannograms that show the retail space usage of appropriate goods



explain how retail outlets use psychology
…show more content…
The more appealing stores hold their customers attention for longer bursts and therefore more likely to purchase or impulse buy.





Gift shops attached to theme parks particularly provide a welcoming friendly atmosphere similar to the experience of the theme park - “Take the memories with you” policy

Below are some floor plans to consider:
(Click on links below for additional information)
Automatic
Multi Level
Virtual
Flat

Recess

Open

Doors

Access

Outlets

Aisle Size

Suggestion

---------------------------------------------------------------------------------------Task 4 (P2.3) - Explain what the different forms of customer traffic flows are, with examples


Identify the psychology behind these methods

Task 5 (P2.4) - Identify and Explain the customer traffic flow used by your three businesses and explain the psychology used
Task 6 (M2.2) - Analyse how the three businesses use their customer traffic flow to influence customers purchases

ICT Dept

Scenario

Criteria

Tasks

1

2

3

4

5

6

Assessment

3 - Space Usage
The use of SPACE  how effectively has it been used?
(Click on links below for additional information)
Storage Versus Selling
Value of Space in terms of
Sales per Square Metre
Use of Freestanding
Displays
Complementary
Merchandise Placement

Using Historical Sales
Sales per Linear Metre

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