Unit 30 LO2

I would like to start-up a business where I can learn from others about their culture and to see how different cultures will be with each other. Amsterdam is a big city with a shortage of hotels. That brings me to an idea: starting a hotel business.

listening to the customers, rather than forcing them to listen to us. 3) Combining our

Safeguarding is a term which is broader than ‘child protection’ and relates to the action the commission takes to promote the welfare of children and protect them from harm. Safeguarding is everyone’s responsibility.

As the calculated data showed a lot of potential in the sales of chairs and tables the design majorly focuses on sitting space. The design area can be looked as functional bedroom with a Sofa bed right in the front complimented with chairs placed in an irregular circular fashion. The Rug is placed diagonal in the room rather than the usual rectangular pattern to bring out the empty space more. Because of the Minimalistic design the Display is majorly populated with items that are for sale.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

Quantitative data can be described as measurable factual and accurate data, i.e. sales, volumes and costs. Can be developed with historic records. Quantative data is more objective rather than subjective focusing on key issues.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Customer segments: retailers (supermarkets), foodservice outlets (sporting venues or cafes), Petrol and Convenience Channel (Reliance BP sites)

Assess how these segments affect the corporation you chose and the industry in which it operates.

There is a profound competitiveness bounded within today’s retail sector. Food City is one such retailer that could benefit from this week’s case study. Food City’s store product layout appears to be backwards from most grocery chains. Products are grouped in unrecognizable order. Due to the product layout, I simply do not do my grocery shopping with the company. Visual simulation would portray a consumer’s difficulty in finding products within the store. Layout could be analyzed and addressed to assist shoppers with a more pleasant shopping experience. I also feel that the Oscar Myer Corporation could profit from a visual product simulation study. Packaging differences are evident and distinctive. Due to product packaging, Oscar Myer products

The 3 segments have in common: The three segments valued convenient location, speed, price, quality and customer service. Competitors in the 3 segments are the same and consisted primarily of Mom and Pop stores and superstores except for FM sub-segment of commercial solutions segment where the competition was including Xerox Global Services, IKON…etc.

Identify the geographic characteristics of usage patterns in terms of the distribution of origins and destinations.

4a. What objectives and measures should the two customer teams (consumer sub-team,dealer sub-team) select for their core customer outcomes? And why?

2. The identification of the customer segment / customers who are supposed to experience the service