Unit 33 P5

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Introduction: In this part of the assignment I am going to explain the competitive pressure on selected, contrasting business organisations to develop their use of e-business. Also I will explain how two selected, contrasting business organisations have responded to competitive pressure to develop their use of e-business. At the end I have to evaluate how successful a selected business organisation has been in preparing for the growing use of e-business. It provides free information to anybody who wishes to seek information about drugs or anybody who would like advice. About the Businesses Go Compare is a comparison website which compares the prices and features of insurance providers. They cover car insurance, pet insurance, home…show more content…
This will give them a competitive edge as they can compare their prices with their competitors and also improve the businesses profitability. Go Compare will use research to: See how they can improve to attract more potential customers Look at complaints Customer Reviews Research market developments Trends ASOS developed their presence online to increase sales by moving forward with internet shopping. Many websites just show pictures of their products but ASOS also shows them in videos with models actually wearing their clothing. This gives the customer the opportunity to actually see how the clothes look on the body. ASOS went down the route of having an online presence as trends show that more and more people are shopping online compared to going down to their local high street. Promotion Internet advertising uses the Internet to deliver promotional marketing messages to consumers. They use many different techniques: E-mail marketing Social media marketing Web banners and Pop-ups Mobile advertising ASOS uses e-mail marketing to entice their customers to return. They send recommendations based upon their customer profiles and send promotional offers such as free delivery and 20% off deals. They also post new items on social media networks so customers are always aware of the latest trends and products being sold. Talk to Frank also

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