Unit 33 P5

1773 Words Jun 5th, 2015 8 Pages
Introduction:
In this part of the assignment I am going to explain the competitive pressure on selected, contrasting business organisations to develop their use of e-business. Also I will explain how two selected, contrasting business organisations have responded to competitive pressure to develop their use of e-business. At the end I have to evaluate how successful a selected business organisation has been in preparing for the growing use of e-business.

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About the Businesses
Go Compare is a comparison website which compares the prices and features of insurance providers. They cover car insurance, pet insurance, home
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This will give them a competitive edge as they can compare their prices with their competitors and also improve the businesses profitability.
Go Compare will use research to:
See how they can improve to attract more potential customers
Look at complaints
Customer Reviews
Research market developments
Trends
ASOS developed their presence online to increase sales by moving forward with internet shopping. Many websites just show pictures of their products but ASOS also shows them in videos with models actually wearing their clothing. This gives the customer the opportunity to actually see how the clothes look on the body. ASOS went down the route of having an online presence as trends show that more and more people are shopping online compared to going down to their local high street.
Promotion
Internet advertising uses the Internet to deliver promotional marketing messages to consumers. They use many different techniques:
E-mail marketing
Social media marketing
Web banners and Pop-ups
Mobile advertising
ASOS uses e-mail marketing to entice their customers to return. They send recommendations based upon their customer profiles and send promotional offers such as free delivery and 20% off deals. They also post new items on social media networks so customers are always aware of the latest trends and products being sold.
Talk to Frank also

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