Unit 37 Task M1

1495 Words Mar 5th, 2015 6 Pages
In this task I will be explaining how my business (Ben and Jerry’s) could change or alter some of its practices and showing how these changes would contribute to improved ethical behaviour. The ethical issues I will be working on are CSR and trading fairly.

Corporate social responsibility: Businesses do not exist in isolation nor is it simply just to make money; a lot of factors come into play. Customers, suppliers and the local community are all affected by the business and its operations. Ben and Jerry’s products, and the way they produce them all have an impact on the environment.
CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to
…show more content…
This is being very, very picky however as they, like mentioned earlier, they ensure various factors are done ethically. You can argue that their advertisements and marketing techniques do not in any way state the products are healthy, so it’s not that they are misleading people. Some people may say that all Ben and Jerry’s do is sell unhealthy, fattening, chocolate rich ice creams, which can be considered a bit unethical. So in order to tackle this issue and make the company an even more ethically operating organisation, they can introduce healthier ice-cream or produce something alongside their standard ice-creams which is significantly healthier. They can use ingredients that are healthier/low fat and implement a recipe that is just as good if not better than the original. This would contribute to better ethical behaviour by Ben and Jerry’s because it allows them to give people concerned an option of purchasing healthy (healthier) ice-cream. This will also mean that they are somewhat promoting healthier eating as people will look at them and think highly of them as they are taking these obesity concerns into consideration and doing something about it.

Trading fairly:
Trading fairly is a movement which strives for fair treatment for farmers. In a fair trade agreement, farmers will

More about Unit 37 Task M1

Open Document